Medical gaming creator expands creative talent roster; industry veteran to work with recently hired design director, Jason VandenBerghe, to innovate and advance the practice of medicine through play.
Medical video games company Level Ex has named Aharon Rabinowitz as its creative director. Rabinowitz brings more than 20 years of experience in filmmaking, animation, visual effects, motion graphics, and software design to the company. The industry veteran most recently served as global head of digital experience and executive producer for Red Giant Films. Over the past 12 years, he was instrumental in Maxon and Red Giant’s development of software, global brand, website, and video content. He also contributed to building successful revenue-generating programs through digital marketing platforms.
In his role as creative director, Rabinowitz will draw on his extensive experience in visual effects, storytelling, and digital marketing. He will be tasked with advising on the design and development process to help ensure Level Ex's games get into the hands of more physicians around the globe.
Prior to his roles at Maxon and Red Giant, Rabinowitz worked in the broadcast sector for companies like MTV, VH1, Nickelodeon, Sesame Street, and Noggin. He was also creative director of Creative Cow, where he spearheaded online video training.
The new hire comes on the heels of Level Ex’s continued commitment to bringing the most creative, industry-leading talent from the entertainment industry together with top physicians and healthcare professionals to advance the practice of medicine through play. It also comes after the recent hire of Jason VandenBerghe, who serves as the company’s design director. VandenBerghe previously worked on third and first-person action game design at studios such as Ubisoft (For Honor, Far Cry, Ghost Recon); ArenaNet (Guild Wars 2); Activision (Call of Duty, X-Men); and Electronic Arts (James Bond, Lord of the Rings). Together, the duo will work with their teams of developers and storytellers to capture the challenges of practicing medicine and innovate the way physicians advance their clinical skills, earn continuing medical education, and keep up-to-speed on new techniques and tools.
Source: Level Ex