Short film captures the Miami vibe in a graphic illustration style.
Hyatt recently launched the “Tell Your Tale” campaign, asking people to describe how they would spend 140 hours in Miami in 140 characters or less on Twitter, Instagram or Facebook. The campaign, created by MullenLowe, urged potential guests to tell a story inspired by the eclectic culture of the city, using the hotel as the starting point for the winner’s adventures.
The winning tweet was used as the inspiration for a short animated film. Directed by Le Cube’s Juan Manuel Freire and Ralph Karam through Not To Scale New York, the animation follows one lucky winner’s 140 hours in Miami Beach as she explores everything the area has to offer.
In the 2D animation, Le Cube brings to life the cosmopolitan charm of Miami and explores the vibrant, Golden Era glamour of the city. The director collective combines the excitement and freedom of travel with the city’s mid-century mood using fluid, seamless transitions and a vibrant pastel color palette in a graphic illustration style. The film conveys the unique, spectacular experience of the winner with the same ’50s flair that can be found at the beachfront hotel.
“Our intention was to transport the viewer into an intense and elegant vision of Miami,” explains Le Cube executive producer Gustavo Karam. “We love the city - all the Art Deco, the Mambo, the flora and fauna and above all the mix between Latin America and North America. It was a pleasure for us to have the chance to illustrate those elements and bring them to life in such a stylized way.”
Source: Not to Scale