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Laundry Names James Sweigert Managing Director

The former executive producer of TV & streaming at mOcean brings extensive experience in marketing, brand strategy, design and TV and film production to his new role spearheading business development at Laundry.

James Sweigert will spearhead business development at Laundry.

LOS ANGELES, CA -- Animation and design studio Laundry has welcomed James Sweigert as Managing Director. Sweigert brings extensive experience in marketing, brand strategy, design, and TV and film production, to his new role spearheading business development at Laundry. The announcement comes on the heels of the studio’s move into a new space in the Arts District in downtown Los Angeles, as well as their recent PromaxBDA Award Gold for work on the FXX/Truth “How to Make a Cat Video“ campaign.

“I’ve known James since arriving in Los Angeles 18 years ago, and the moons have finally aligned for us to work together,” said PJ Richardson, Executive Creative Director and Partner of Laundry. “What I’m most excited about is his fresh enthusiasm for design-driven animation and production, but also his understanding of how it is all evolving. Like us, he understands creativity comes down to having fun, so it’s a perfect fit.”

Working closely with Richardson and ECD/Partner Anthony Liu, Sweigert will oversee all creative and production management and operations for the studio, which encompasses animation, design, VFX, and live-action production. He is also tasked with nurturing existing client relationships and cultivating new opportunities with brands, services and technology partners.

“Laundry has a sophisticated creative infrastructure, which I’m excited about bringing to new heights,” said Sweigert. “We can achieve great things with our clients by tapping deeper into the existing strengths of this company across the board, and implementing systems that allow us to become more of a strategic partner early on. I’m also keen on what the future holds for Laundry with respect to VR/AR, 360 and experiential work, as well as expanding our live-action bandwidth.”

Sweigert arrives at Laundry following tenure as executive producer of TV & streaming at mOcean. Other previous positions include executive producer/partner at Nathaniel James, head of production at Brand New School, and assistant executive producer at Fuel/Razorfish. He’s produced notable projects, including the main titles for the Emmy Award-winning documentary Hawaiian: The Legend of Eddie Aikau, about one of the most prestigious big wave riders, which was featured on ESPN Films: 30 for 30; IDs for the NFL Network’s broadcast of Super Bowl XLVII, which were seen by millions on-air and also appeared on the stadium’s jumbotrons; work for HBO’s Game of Thrones and Sport in America; as well as a graphics package for the US Open on FOX Sports.

Also a filmmaker, Sweigert has just completed producing and directing a documentary, N-Men: The Untold Story. The film looks at the Northern California skateboarding scene from 1975 through today, featuring interviews with Tony Hawk, Tony Alva and the N-Men who inspired them. The film is scheduled for release in 2018, with Laundry playing an instrumental post production role.

Source: Laundry