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Lara Lom Named Managing Director at RISE’s New London Office

Opening in September, the new studio will offer an extension of the sophisticated and complex VFX services already offered in its German studios.

RISE Visual Effects Studios has announced the September opening of its new London office with Swiss-born VFX producer, Lara Lom, named as managing director of the new location. An experienced industry executive, she started out with her studies in London and the USA before going to work at various VFX houses in London, Boston, and Berlin where she gained experience as a VFX producer on such films as Avengers: Infinity War and Avengers: Endgame.

“There has never been a better time than the latter half of 2020 to expand the RISE brand to Great Britain,” commented Lom. “Obviously, the market has taken a hit from film shoots being put on hold due to the Covid-19 pandemic. But, at the same time, the entire film industry is looking to the visual effects companies to help them re-boot the business as we know it, whilst maintaining the highest safety standards for the crews."

“London is home to the most diverse of creative talent in the world,” she continued. “It has such a rich filmmaking culture, having always been at the forefront of developments and often even predicting the future of where the industry is heading.”

“We are very excited about having Lara on board,” remarked German-based RISE co-founder and executive director, Florian Gellinger. “She has been handling all of the local development now for almost a year and shares our passion for what we do. London was always the place we were dreaming of having a space for gathering talent and to create an environment for creative discussions. The VFX studios and facilities in London are the best in the world and we've been inspired by their work since we started RISE. We would be thrilled to be collaborating with them on some very exciting projects in the near future.”

As in their German-based studios, RISE London will offer its internationally recognized visual effects services, including sophisticated VFX sequences involve complex computational simulations and large-scale photorealistic environments.

The London studio is built around the idea of providing all of the core ingredients for a digital production hub: a state-of-the-art screening room, great conference room, space for 50 artists and editorial as well as a traditional British pub; an homage to the early days of VFX in SoHo.

RISE's offices in Germany are based in Berlin, Cologne, Munich, and Stuttgart, employing up to 280 artists in total. Each location offers competitive film rebates of up to 45% on VFX work; the company provides high-end VFX work for a wide range of clients. The company has been part of the Marvel family since the first Captain America, with other credits including Matthew Vaughn's The King's Man, HBO's Westworld and Lovecraft Country and Netflix's Stranger Things.

Source: RISE Visual Effects

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