LAIKA, Focus Features and Nike enlist designer Tinker Hatfield for customized Air Jordan collaboration celebrating the forthcoming ‘Kubo and the Two Strings.’
LOS ANGELES -- NIKE designer Tinker Hatfield is readying the much-anticipated Kubo XV sneaker to celebrate this month’s new LAIKA movie Kubo and the Two Strings. The Kubo XV follows in the footsteps of specially designed sneakers for eachof the three previous LAIKA movies: Coraline, The Boxtrolls, and ParaNorman. Mr. Hatfield designed shoes inspired by the films; the latter proved to be a particularly popular shoe, and each new issue has become a collector’s item.
Over 300 pairs of the customized Jordan Brand sneakers celebrating the spirit and magic of the movie’s young hero Kubo are being made available to fans who compete to win pairs through exciting multimedia platforms. The ways to win are as unique as the shoe itself.
Focus Features, which is releasing the epic new adventure nationwide on August 19, has partnered with website Complex for the unveiling of the shoe. Complex will also announce an online sweepstakes beginning later in the week where its followers will have a chance to win one of five pairs of the Kubo XV.
Separately, timed to the “From Coraline to Kubo: A Magical LAIKA Experience” now open at Universal Studios Hollywood’s Globe Theatre, Kernel will offer the website’s ticket buyers to the interactive event a chance to win a pair as well.
On August 8, the Just Keep Livin Foundation will host a live eBay auction with dozens of pairs of Kubo XV sneakers up for bidding; all the proceeds will go to the Foundation’s programs that teach the importance of decision-making, health, education, and active living.
Finally, on August 11, gamers will be able, as Kubo, to battle the Moon Beast in the fifth game available online at the official Kubo and the Two Strings website can compete to be in the top 250 scorers and win a pair of Kubo XVs.
Kubo and the Two Strings, stars, in voiceover, Charlize Theron, Art Parkinson, Ralph Fiennes, George Takei, Cary-Hiroyuki Tagawa, Brenda Vaccaro, Rooney Mara, and Matthew McConaughey. The movie is directed by Travis Knight.