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King Rollo Enters Development Deal for ‘McDoogle’s Monster Farm’

Iconic U.K. producer joins talents with children’s author James McKnight and brand manager Clare Stead for a new animated series based on the popular preschool books.

Iconic U.K. producer King Rollo Films has entered a development deal with children’s author James McKnight and brand manager Clare Stead for the McDoogle’s Monster Farm picture book series. The deal will see King Rollo create a 30-second animated clip and bible for a 52 x 11-minute preschool series.

A seasoned branding and marketing veteran, McKnight has previously worked with companies including Chapman, Nickelodeon and Mind Candy, and his McDoogle’s Monster Farm is a successful series of picture books published by Top That Publishers. “The Day the Gogglynipper Escaped” and “Only Noogleboogler’s Glow in the Dark” have already garnered much critical acclaim across the U.K.

“We are thrilled to be working with the incredible team at King Rollo to see McDoogle’s Monster Farm come to life in animation,” McKnight and Stead commented in a joint statement. “McDoogle’s Monster Farm embodies creativity and innovation, therefore it and the King Rollo Team are the perfect match!”

BAFTA-winning King Rollo is globally renowned for bringing to life some of the best-selling and most beloved kids’ books of all time such as Eric Hill’s Spot and Lucy Cousins Maisy -- which together have sold almost 100 million copies -- as well as co-productions Poppy Cat (Coolabi) and Humf (eOne Family), both broadcast on Nickelodeon.

“These monsters are fun!” comments King Rollo founder and president Leo Nielsen. “The concept is a wonderfully original creation by Clare and James, and I feel privileged they are trusting King Rollo Films to take the project to broadcasters and children everywhere.”

McDoogle’s Monster Farm follows the daily adventures of Diggle, his trusty canine companion Noober and his good friend and technical whizz Berry as they try to overcome the challenges of a farm inhabited by chaos-causing crazy monsters all shapes and sizes.

The McDoogle’s Monster Farm TV show has already garnered much interest from a number of media partners in support of its “eco-system of content” model where you can experience different stories, characters and parts of the rich world across different formats and media, from TV and traditional books to apps and digital experiences.

Source: King Rollo Films

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.