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Kevin Mayer and Tom Staggs’ Unnamed Company Buys Moonbug

Former Disney executives, backed by Blackstone Group, acquire the popular children’s media company for a reported $3 billion.

Kevin Mayer’s and Tom Staggs’ unnamed media company, backed by private equity firm Blackstone Group Inc., has just acquired yet another asset, the popular children’s content producers Moonbug Entertainment, for the lofty price tag of $3 billion, according to Bloomberg. Moonbug, one of the most prolific kids-centric entertainment companies, boasts over 235 million subscribers and 7 billion monthly views.

Founded by René Rechtman and John Robson in 2018, the media company supports children’s content on YouTube and other streaming platforms, helping bring properties into mainstream TV, film, merchandise, and other streaming platforms, like the successful CoComelon that found its way to Netflix from YouTube.

Rechtman and Robson will retain shares in Mayer and Staggs’ company and continue as part of Moonbug’s management team. Rechtman told Variety, “John and I have built a category-leading, digital-first kids entertainment business based on strong values and content that is focused on digital platforms. Our vision is to build global family franchises, which is wholly aligned with Kevin and Tom’s vision and experience. I have had the pleasure of working with them both earlier in my career and am thrilled to be reunited to build the next global powerhouse of entertainment. You could not find stronger partners in our industry.”

This is the second purchase for the former Disney Executives’ new media company; this past August, they bought Reese Witherspoon’s women-focused production company Hello Sunshine, responsible for the hit psychological thriller Gone Girl, for $900 million. The pair also reportedly eyed Will Smith and Jada Pinkett Smith’s Westbrook Inc. entertainment company, though negotiations ended in late October, as Variety reported.

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Sam is a part-time English instructor, journalist, and full-time fiction writer, and if he writes one more word, it will be the most he's ever written.