The visual effects and sound studio’s new branch makes previously remote services more hands-on for its China-based clients; PixelBox deal increases the studio’s resources and capabilities.
After having serviced China-based clients remotely for several years, visual effects and sound studio Juice has launched a Shanghai-based office, which comes on the heels of the company’s recent merger with PixelBox. The studio’s new location and increased resources will allow for immediate response to client needs and facilitation of more hands-on collaboration. The new branch aims to become the second biggest office for the company worldwide.
“We decided to open the studio in Shanghai for several reasons,” commented Juice founder and CEO Adam Tunikowski. “We already have a long history with a number of clients here, and we believe the best way to serve our clients more, is to actually be in the city. China is the future and we, as Juice, are thrilled to be a part of that.”
Simon Astbury has been named managing director in Shanghai. He brings 20+ years of experience in post-production having spent the last 3 years in the city working for Digital Domain and MPC.
“I’m really excited to get started on this new chapter heading up the Shanghai Studio for Juice,” noted Astbury. “We have some amazing work, and I can’t wait to introduce it to clients old and new, here in China.”
The deal with PixelBox brings Juice additional expertise and resources; with new support from supervisors and directors in Europe, the studio is now prepared to serve the needs of domestic agencies, productions, and clients alike.
"For over a decade PixelBox has been at home in China, building on experience and talent to gain trust and growth in the market,” commented Chris Thorp, PixelBox group managing director. “I'm impressed by Juice’s talent and work, plus their developed understanding and dedication to this market, combining will allow us to continue to grow and expand our toolset for a more future proofed studio. We will be able to provide enhanced capabilities in CG and VFX and new technology, for existing and new clients.”
The official merger took place on April 16, 2021 - both companies have been working on connecting pipelines and workflow in the months leading up to the launch.