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Jon Peddie Research Releases 2023 Digital Content Creation Market Study

The report shows growth in demand for digital content and tools for its creation, especially in emerging markets.

Jon Peddie Research has released its 2023 Digital Content (DCC) Market study. The study found that demand for digital content is still high in 2023, with a particular hunger for local content in emerging markets. In addition, the digital content creation tools market continues to grow due to an unprecedented demand for creative content in various fields.

The digital content creation (DCC) software tools market was worth $15.4 billion in revenue in 2022, an increase of 68% from 2018.

According to the company, the emergence of subscription-based business models has shifted the demand for high-quality content, and cloud-based workflows have transformed opportunities for creative professionals. Interest in AR/VR and the metaverse continues to grow, creating a demand for high-quality 3D content, which has expanded to allow the use and combination of reality-based content made from scans, premade models, and AI-generated content.

In addition, the concept of the professional category has broadened due to new marketplaces for stock content, and there is concern about machine-made content eliminating industry jobs.

The diversity and myriad of digital content creation components make it challenging to analyze as a whole. The following table represents the percentage of digital content creation market share of the five main segments.


Photo & Design









Each element has a different dollar volume, growth rate, suppliers, and customers, with some sectors dominated by large companies and others by small ones. Nevertheless, the study notes, the insatiable demand for new content on all platforms drives double-digit growth rates and provides opportunities for artists, designers, programmers, and others worldwide.

The DCC Market study contains:

  • Current and projected growth demands forecasted from 2018–2026
  • A historical look at the market, along with current trends and drivers
  • A look at the companies and providers in the DCC industry
  • A discussion of the ways the industry is incorporating automation, AI, the cloud, and processing power.

In addition, the entry of game engines, AI/ML, metaverse, and real-time ray tracing have raised the TAM and expanded the number of suppliers to over 200, offering over 600 products total. There are over 36 million users of paid-for DCC software tools.

JPR’s DCC Market study sells for $8,000 in electronic (PDF) format and $8,500 in printed format (including shipping) and includes a 42-page slide presentation. The authors acknowledge that the market study may only cover some specific data, so they consulting time to answer each client’s unique questions. Contact Robert Dow at JPR ( for details about this market study.

Whitney Whitener's picture

Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.