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JCP Names Sonic X Pan-European Master Toy Licensee

JCP, the consumer products division of Jetix Europe, has appointed FEVA (U.K.) pan-European master toy licensee for SONIC X in addition to a raft of high profile licensing deals for this property.

FEVA will be producing an exciting new range of SONIC X toys and games for distribution across Europe including key markets France, the U.K., Netherlands, Italy, Germany, Spain and Israel. The range, including collectible figures, plush and inflatables, will launch in early 2005 and is set to be extended for Christmas 2005. The SONIC X toy line major U.K. retailers are already committing to support next years launch.

JCP is also establishing SONIC X in the home entertainment market. The first three volumes of SONIC X are already available on DVD in Scandinavia, Benelux, Germany, Austria and Switzerland. Home entertainment licensing deals have also been completed in Israel, France, Italy and the U.K. SONIC X is one of Jetix Europes leading shows, said Tina Lorenzo, director of International Home Video. This success, combined with the fan base from the games, has made SONIC X a very appealing home entertainment proposition.

JCP is developing the licensing program to capitalize on its boys 7-12 fan base. Additional licensing deals include bags and back to school stationery in Benelux and Spain, sticker albums and puzzles in Israel and nightwear and underwear in the U.K.

The JCP licensing program complements the top-rated SONIC X TV series that airs on Jetix Europe channels. The new adventures of SONIC X continue to perform well across all markets. A dedicated SONIC X day is planned on the U.K. channel on New Years Eve, before new episodes air in January.

SONIC X is a top brand for Jetix Europe, said Ronnie Cook, md of JCP. Our commitment to the brand is being extended through licensing and promotional opportunities across Europe and Latin America, moving the Sonic X experience beyond the series and allowing kids to enjoy their favorite character in new ways.

Kevin Jones, md of FEVA said, "We are thrilled to have secured the rights to SONIC X, the incredibly popular dynamic games character. We look forward to creating an exciting range of toys and games from this major TV series including 3D figures, vehicles, inflatables and games incorporating all the latest innovative technology."

JCP manages the master licensing and merchandising rights for SONIC X in all pan-European, Latin American and Middle Eastern territories. The consumer products division of Jetix Europe (formerly known as Fox Kids Europe), JCP, has a portfolio of kids action adventure and lifestyle properties and brands for licensing across all categories, including home entertainment.

Operational in 30 European countries, JCP has local, fully integrated offices in key markets, and manages third party agents in other territories across Europe and the Middle East. Serviced by a core team with extensive international knowledge and experience, JCP offers a one-stop-shop to licensors, licensees and marketing partners.

Jetix Europe N.V. (www.jetix.net), formerly Fox Kids Europe N.V., is the leading pan-European integrated childrens entertainment company with localized television channels, program distribution and consumer products businesses. Jetix Europe and the Walt Disney Co. have created a global kids entertainment alliance Jetix, bringing Fox Kids entertainment to a combined audience of 140 million television households in 79 countries and 18 languages.

Fox Kids channels in Europe and the Middle East are in the process of switching to Jetix-named channels. Fox Kids France became Jetix France on Aug. 1, 2004, Fox Kids Scandinavia became Jetix Scandinavia on Oct. 1and Fox Kids UK will become Jetix UK Jan. 1, 2005.

Jetix Europe owns one of the largest libraries of kids programming in the world with more than 6,500 episodes. Distributed to more than 120 terrestrial, cable and satellite channels in over 50 markets across Europe and the Middle East, the Jetix Europe library is serviced by Buena Vista International Television (BVITV). . Jetix Europe N.V. is listed on Euronext Amsterdam Stock Exchange and is majority owned (76%) by The Walt Disney Co.

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