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Jared Mass Returns to Reel FX to Head Originals Unit

Original content slate includes Paramount Pictures release ‘Monster on the Hill’ in 2020.

LOS ANGELES -- Reel FX Animation Studios chairman and CEO Steve O’Brien announced the studio is doubling down on original content with the rehiring of Jared Mass to head up Reel FX’s Originals Unit. Based in the studio’s Hollywood location, Mass will oversee a growing slate of animated feature films as well as a range of episodic, streaming and cross-platform projects.

Mass was previously VP at Paramount Animation, where he helped acquire Monster on the Hill and Clifford the Big Red Dog for the studio, and oversaw the recently released Sherlock Gnomes. During his initial stint at Reel FX Animation Studios, he served as an executive during the development and production of Book of Life and Free Birds. Earlier in Mass’ career, he was an executive at Walden Media on films such as Mr. Magorium’s Wonder Emporium and Bridge to Terabithia.

Reel FX partners with major studios on its original properties, including the recently announced Monster on the Hill with Paramount Pictures and Walden Media, which is set to open in 2020. Monster on the Hill is set in a world where monsters are tame, monster wrestling is a popular sport, and teenage Winnie seeks to follow in her father’s footsteps as a manager by turning an inexperienced monster into a contender. The feature is produced by longtime Reel FX executive Brad Booker, directed by Disney veteran Bradley Raymond, written by Matt Lieberman and Etan Cohen, and is based on the graphic novel by Rob Harrell.

With a 10-year track record of producing originals, other notable Reel FX films include the critically-acclaimed, award-winning Book of Life with Twentieth Century Fox and Free Birds with Relatively Media, which each generated more than $100 million in worldwide box office; as well as Rise of the Guardians, which was developed in-house before the property was sold to DreamWorks Animation.

Also known as a top producer of animation for every major studio, Reel FX will continue to serve as a vendor for upcoming film projects such as Warner Animation Group’s Scooby-Doo feature (2020). With an employee base of more than 200, Reel FX recently opened a large feature animation complex in Montreal. In addition to its well established Dallas and Hollywood locations, the studio will double its staff over the next two years.

Source: Reel FX

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Tom McLean has been writing for years about animation from a secret base in Los Angeles.