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James Cameron to Discuss Avatar at Produced By 2009

Press Release from the Producers Guild of America

LOS ANGELES, Calif. (April 13, 2009) -- If sinking the Titanic was a filmmaking and storytelling marvel that led to the largest grossing film of all time, then Jim Cameron's AVATAR has the industry buzzing about what the maestro of mega-films has up his sleeve with his next hotly-anticipated holiday season blockbuster. Attendees at the PGA's inaugural Produced By Conference will get to hear first-hand from Cameron when he makes a rare appearance to discourse on "Seeing the Future in 3D," June 6 at Sony Pictures Studios.

Cameron, a pioneer of digital 3D filmmaking, will unveil the craft behind the making of AVATAR with its combination of live action 3D and computer-generated, photo-real visual effects. AVATAR, to be released by 20th Century Fox in December of this year, is one of the most highly-anticipated films ever and is Cameron's first narrative film since TITANIC, the biggest box office hit of all time.

The Oscar-winning producer-director plans to emphasize where filmmaking is now and where it is going, both creatively and as a business.

Cameron's "Seeing the Future in 3D" is one of more than 30 extraordinary lectures, panels, and workshops at the Produced By Conference. Other producers on the dais and the panels for this first-of-its-kind event include Betsy Beers, Ian Bryce, Bruce Cohen, Roger Corman, Carlton Cuse, Clint Eastwood, Mark Gordon, Marshall Herskovitz, Gale Anne Hurd, Kathleen Kennedy, Norman Lear, Bill Lawrence, Ali LeRoi, Michael London, Gary Lucchesi, Jim Morris, Gordon Paddison, Sabrina Wind and more. A complete list of sessions can be found at www.producedbyconference.com.

Created and hosted by the Producer's Guild of America, the Produced By Conference marks the first time that an educational and collegial event has ever been staged to bring producers together to advance their knowledge, creativity, resources, vision and connections. The Produced By Conference unites the entire producing profession -- from acclaimed Oscar and Emmy winners, to experienced team members, to the young storytellers who represent the next generation of creative entrepreneurs.

The Produced By Conference, presented by Plymouth Rock Studios, will be held June 5-7 at Sony Pictures Studios. The conference features an incredible array of speakers, seminars, technology demonstrations, networking opportunities, social events and vendor displays.

In addition to hearing from Cameron about the latest application of 3D and motion capture technology, Produced By Conference attendees will get an up-close-and-personal look at the newest generation of digital cameras, learn the ways to finance and distribute their films, discover how to perfect their pitches and find out how the best television series are developed, produced and sold.

The sessions are designed for both established and emerging producers, and include panels and roundtable discussions with the producers of IRON MAN, WALL-E, THE CURIOUS CASE OF BENJAMIN BUTTON, GRAN TORINO, THE TERMINATOR, BLOOD DIAMOND, GREY'S ANATOMY, DESPERATE HOUSEWIVES, SCRUBS and many more.

Seats to Cameron's session are limited and are exclusively available to attendees of the Produced by Conference. For more information or to register for the Produced By Conference, visit www.producedbyconference.com.

About The Producers Guild of America (PGA):The Producers Guild of America comprises 4,000 members working in all areas of film, television, and ancillary production. The Guild's leadership, guided by its President, Marshall Herskovitz, is committed to just treatment for members of the producing team, from rigorous enforcement of workplace labor laws to fair and impartial standards for the awarding of producing credits.

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