Isilon Systems will provide a glimpse into the future of the digital media landscape NAB.
Underscoring the critical role clustered storage serves in empowering the next generation of digital media, Isilon will feature two marquee demonstrations at NAB 2008.
In conjunction with Isilon's customer, 3ality Digital Systems, Isilon will present the "Isilon 3D Theater" featuring a screening of live-action 3D broadcast programming, including a segment of the movie U23D.
At Isilon's NAB booth, the company has joined with Tekserve Professional and Gallery/Sienna to demonstrate how tomorrow's newsrooms will manage, edit and produce HD programming in real-time using Isilon clustered storage in combination with Apple Final Cut Pro production environments.
"The demands of digital 3D entertainment are an order of magnitude larger than traditional digital media and so, in order to keep pushing the digital media envelope, a new paradigm in storage is required," said Howard Postley, CTO of 3ality Digital Systems. "By deploying Isilon IQ, we have been able to unify disparate silos of 3D content into a single, highly scalable shared pool of storage, which is critical for delivering a seamless 3D viewing experience."
One of the most talked about trends in the entertainment industry is the arrival of 3D entertainment, which has been widely regarded as a truly immersive entertainment experience that promises to impact both the film and broadcast industries.
To provide NAB attendees with a preview of what the stereoscopic 3D future will look like, Isilon and 3ality, the creators of the groundbreaking technology which was used to film U23D, are presenting the "Isilon 3D Theater" at NAB.
The screening of 3D music and sports programming will be streamed in two concurrent uncompressed HD streams directly from an Isilon IQ storage cluster. The demo will also showcase the latest in 3D movie production technologies playing back two uncompressed HD (right eye/left eye) streams to a projector in the room directly from an Isilon IQ cluster.
"Next-generation media, most notably high-definition and 3D, is rapidly becoming an everyday reality, creating groundbreaking new opportunities in digital media for pioneering companies to deliver never-before-seen entertainment to viewers," said Brett Goodwin, VP of Marketing and Business Development, Isilon Systems. "In conjunction with customers and partners, our demonstrations at NAB highlight multiple aspects of next-generation, digital media. From the broadcast perspective, Isilon IQ provides tomorrow's newsroom with superior flexibility and responsiveness, while on the content delivery side, content creators can now bring their 3D visions to reality through the power of clustered storage."
Driven by the incredible surge in sales of high-definition flat screen displays, and the increasing ubiquity of high-speed Internet access across TVs, PCs and mobile devices, broadcast programming is now being created, managed, delivered and archived digitally, end-to-end.
Not only are broadcasters managing significantly larger digital files but in an age of breaking news and high-definition programming, production teams cannot afford to wait for production servers to ingest data before editing raw footage.
Isilon has joined with Tekserve Professional and Gallery/Sienna to demonstrate a complete automation workflow solution built around the Final Cut Pro editing suite. Together with these leading media companies, Isilon will demonstrate how broadcast IT organizations can implement this integrated solution to prepare for the proliferation of HD content throughout the industry.
Powered by OneFS, Isilon IQ delivers the industry's first single file system that unifies and provides instant and ubiquitous access to the rapidly growing stores of digital content, eliminating the cost and complexity barriers of traditional storage architectures. OneFS is a unified operating system software layer that powers all of Isilon's award-winning family of IQ clustered storage systems including the Isilon IQ 200, 1920, 3000, 6000, 9000, 12000, Accelerator, and EX 6000, 9000 and 12000.
Isilon also provides a robust suite of software applications including SnapshotIQ, SmartConnect, SmartQuotas, MigrationIQ and SyncIQ that leverage OneFS and clustered storage, providing the highest levels of data protection and automated data management.
