The short film, music video, and commercial director brings Unreal Engine expertise to cutting edge creative lab following their recent collaboration on Alienware’s campaign.
Creative lab Impossible Objects (IO) has signed short film, music video, and commercial director Jay Walker to its talent roster. Starting out as a child actor, Walker has worked in theater, commercials, television, and features. Her directorial credits include work from brands such as Fortnite, Dell, Coachella, and a music video for Diplo. Her European-shot short film Drifters screened at Young Directors Award.
Walker collaborated with musician and 3D artist NIVVA, creating multiple music videos, produced entirely in Unreal Engine.
Speaking of UE, Walker shared, “Working with this medium brought me back to the beginning of my filmmaking studies, when my ideas were often described as ‘too big’ or they ‘defied physics.’ Suddenly, in this new realm, anything feels possible.”
Walker first collaborated with IO on a campaign for gaming PC hardware company Alienware, producing the commercial in real-time, again tapping the technology of UE.
“IO is operating at the top-tier of production,” said Walker. “Not only with the cutting-edge tech they are pioneering within the industry, but the entire team is composed of incredible people. It feels as though everything has naturally built up to this moment, it’s both a trip and an honor to join this talented roster to create exciting work.”
“A huge catalyst for knowing we needed to have Jay join our roster was her phenomenal music video for Zef whose tasteful visuals represent just a small sampling of her unique visual style,” commented Impossible Objects co-founder/partner Jerad Anderson. “Multiple music videos done entirely in Unreal Engine? Are you kidding? It’s a match made in heaven. This next-level exploration of real-time blew us away. Her creativity and ability to push boundaries in our profession is an inspiration. We’re really happy to have her on our team.”
Source: Impossible Objects
Debbie Diamond Sarto is news editor at Animation World Network.
