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Imira Launches iMIRAPLAY App for Samsung

Spain’s leading production and distribution company specializing in kids and youth programming launches its multiscreen multi-language kids content platform on Samsung Smart TVs.

Madrid -- Imira Entertainment, Spain’s leading production and distribution company specializing in kids and youth programming, is launching its multiscreen multi-language kids content platform iMIRAPLAY on Samsung Smart TVs.

The app will initially include five original Imira Entertainment series, both in English and Spanish languages; the adventurous boy and robot duo in Lucky Fred (52 x 12’), the intrepid Sandra, the Fairytale Detective (52 x 13´) and her magical mayhem, frenemies Lola & Virginia (52 x 12´), the whimsical island inhabitants in Saari (39 x 3´) and the healthy eating principles of Vitaminix (104 x 2´). Five free episodes of each series will be included in the package, along with the option for users to subscribe and gain access to stream further episodes of the five shows.

The Samsung platform will also be launching Imira’s existing apps based on its original programming, which will be inbuilt into all new Samsung Smart TV sets at retail and is also available to all current Smart TV owners via a simple update. 

“At Samsung, we have a firm commitment to offer our best content to our consumers,” comments Miguel Ángel Ruiz, Head of Content Services at Samsung. “Incorporating iMIRAPLAY into our apps slate for the Smart TV model is a key part of achieving this goal. Through this new app, Samsung Smart TV users can enjoy the best series in stunning definition and with great sound quality.”

“It gives us great pride that we are able to launch iMIRAPLAY into the world of Smart TVs through this partnership with Samsung, a world leader in this arena,” says Sergi Reitg, CEO of Imira Entertainment. “This forms part of Imira Entertainment’s push to be ahead of the curve on the rapidly evolving landscape of television and the blurring lines between digital and traditional platforms. Our original programming continues to be successful with audiences globally, and we are excited to be partnering with Samsung to expand the reach of these multi-language properties even further.”

Worldwide all the users will have the option to purchase the iMIRAPLAY app through MYMOID payment service via mobile phone or tablet. The users receive the purchase order with a link via SMS or capturing the QR code shown and can choose the payment method that they prefer at that moment. MYMOID is characterized by its ease usability and security of all transactions, without sharing financial information with third-parties.

Source: Imira Entertainment

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.