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Imira Entertainment Inks Global Deals

Broadcast licensing deals for ‘The Hero of Color City,’ ‘Cleo,’ ‘Larva,’ ‘The Happets’ and ‘Vitaminix’ signed with AMC, Nickelodeon and ahead of MIPJr.

'The Hero of Color City'

'The Hero of Color City'

MADRID, SPAIN -- Imira Entertainment, a leading production and distribution company specializing in kids and youth programming, has signed several global broadcast deals across its catalogue ahead of MIPJr.

Imira Entertainment has sold the imaginative animation The Hero of Color City to AMC Network for its EMEA channels, while the same broadcaster has taken preschool series Cleo in Poland and Benelux.

In further deals, Imira has sold its vibrant comedic vignette series Larva to air on Nickelodeon channels in Central & Eastern Europe, Scandinavia, Germany, Austria, Netherlands and Greece. has scooped up a trio of Imira Entertainment’s series to air in the US and Canada, Cleo, a playful preschool series, The Happets, and health-centric Vitaminix.

Sergi Reitg, CEO of Imira Entertainment says, “We are delighted to be spreading our footprint even wider in the international content market, strengthening our relationships with broadcasters from all corners of the globe.”

'Cleo' Cleo is an excitable puppy enchanted by his young owner Irma’s multi-colored braces - which give her a smile like the rainbow. Imira Entertainment distributes the series, with crayon-style animation and the narration of the titular hound, worldwide, holding all rights globally.

In The Hero of Color City, a diverse band of crayons strive to protect not only their magical multihued homeland, but the imagination of children everywhere from a terrifying monster. The series is produced by Exodus Film Group, Magnolia Pictures, and Toonz Entertainment.

The Happets are a group of friendly animals that live all together in a beautiful tree house in the middle of the mountains, where each episode is a whole new adventure. The series aims to entertain and stimulate children between the ages of 3 to 6 and help them discover the world around them through playing, expressing their feelings and being themselves.

Source: Imira Entertainment

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.