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Imaginary Forces Hires Brittney Walker to Lead Business Development

Studio’s recent string of strategic hires include Tiffani Manabat as GM, and Melody Alexander as head of production.

Creative studio, Imaginary Forces, has announced the hiring of Brittney Walker to lead business development. Her addition is one of a string of strategic hires over the last six months that includes Tiffani Manabat, an 18-year industry veteran, as general manager. Manabat most recently was managing director at the Electric Theatre Collective.

Walker, an experienced new business strategist with a proven track record in sales, joins the team from Framestore’s west coast base. During her tenure at the VFX house, she focused on sales for live-action, emerging technology, VFX, design and rides and helped develop a client base that includes Google, Facebook, Apple, HP, Activision and Intel, to name but a few. Walker will report directly to Manabat.

“Coming on board in January, I am still learning about IF’s extraordinary 24-year history and learned so much through the process of finding our way to Brittney,” commented Manabat. “We knew exactly who we were looking for, so this wasn’t about filling a seat. From our first chat, I was blown away by her thoughtful approach, even-keeled disposition and enthusiasm for the work.” 

“I am thrilled to be joining the team at Imaginary Forces,” shared Walker. “They have always been known to do extraordinary work with immense talent that really sits firmly in the cultural lexicon. It’s so exciting for me to work with the team and carry that same legacy forward. At this moment, the change is even more poignant to be joining a team led by Tiffani, a woman of color, with a lengthy history and stellar reputation in our industry. My hopes for the future of IF is that we keep building a company that is reflective of the world around us and their commitment to diverse talent and encouraging creativity is a story I am happy to be a part of.”

Recent months have also seen the hire of Melody Alexander as head of production. Another industry pro, she was the former head of production at Timber Industries, and prior to that held senior positions at the post-production house, The Mill.

Source: Imaginary Forces

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