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Hopster Adds New Series, Launches in France

Kids learning and entertainment platform launches new French-language app; adds eOne’s ‘Peppa Pig’ and ‘Les Musiques de Mouk’ from French animation studio Millimages.

: ‘Les Musiques de Mouk,’ from French animation studio Millimages, lands on Hopster.

‘Les Musiques de Mouk,’ from French animation studio Millimages, lands on Hopster.

LONDON/CANNES -- Hopster, the app that helps kids learn through shows they love, announced their brand new localized French language app and exciting new additions to their team and content line-up.

Available on iOS, Hopster’s French language app will bring to its young audience its strongest content line-up ever, with over 500 French language episodes including the BAFTA winning Peppa Pig, licensed from eOne and Les Musiques de Mouk, from French animation studio, Millimages.

Hopster will launch in France with a special introductory price of €1.99 and its trademark line up of hand-picked shows. From launch, Hopster will also offer four learning games, developed in-house and based on the French curriculum, le programme de l'école maternelle. To introduce itself to French parents, Hopster has partnered with #1 French parenting website, Magicmaman with a bespoke site takeover, and will run a competition on the pages of Famili, its sister site.

Elsewhere, Hopster has signed a multi-territory content deal with DHX Media to release eight new titles on its English version app, including hit TV shows Teletubbies, In the Night Garden, Arthur and Adventures of Paddington. The shows will appear on the app in over 100 territories over the next few months, as well as a further exciting addition from Synergy Media, creativity show Wonderballs.

To help bring the exciting new developments to life, Hopster has welcomed three new members to its team, including Miki Chojnacka who joins as Chief Creative & Content Officer. With a past as SVP Brand and Informal Learning at Pearson and VP Youth Brands at MTV Networks, Miki brings with her a wealth of expertise in media, learning and digital. She will help Hopster develop its brand and content strategy, and will work on introducing the app to even more families around the world.

Hopster has also appointed Agnes Lesti as Comms and Partnerships Manager who, with her previous experience of PR and marketing at Lick Frozen Yogurt and B2B Marketing, will help Hopster develop new collaborations and spread the word about the great shows and interactive games behind the app. With UX and user centric design at the core of Hopster, UX Designer, Kate Killick is also set to join the team. Winner of several gaming awards including BAFTA Cymru New Media, Kate will work alongside Hopster’s creative team of eight designers and game artists to help develop the app’s usability, ensuring an easy and fun in-app experience for its young users.

Nick Walters, founder and CEO, Hopster, commented, “We’ve had such a great summer at Hopster, we launched on multiple new platforms and added a bunch of great new global content to our magical app. We are very excited about the launch of our first local language version and to be able to provide an ad-free and safe environment for kids in France. To be able to introduce Hopster to children and parents around the world, we thought it only right to expand the team and welcome the three ladies. I’m glad to see Miki on board, as with her strong background in learning and digital, I’m sure she’ll help us find the very best kids content and make Hopster even better.”

Source: Hopster

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.