The motion design and animation studio gets a new look with logo and website redo; rooted in children’s television, the company has expanded into tech, pharmaceutical, education, sports, food & drink, gaming, and entertainment industries.
Motion design and animation studio Hero4Hire Creative recently unveiled a new logo and website, the first rebranding since the company started in 2009. Originally founded to co-produce the Emmy-nominated PBS Kids series Fizzy’s Lunch Lab, the studio soon expanded to include a motion design department in addition to its character animation services.
“Our new look reflects who we’ve been for over a decade and leans forward into Hero4Hire’s future of next-level design and production,” commented studio partner and creative director Evan Sussman.
“We’ve always had two sides to the studio, but we’ve seen an uptick in high-profile commercial work for several years while our branding has remained more rooted in children’s television,” added studio partner and executive producer Allison Dressler Kramer. “We wanted a better way to represent our entire company while also retaining the energy and fun that Hero4Hire has embodied over the last 13 years.”
Most recently, Hero4Hire has added national clients including Wayfair, PayPal, Titleist, and Sallie Mae for design and animation services, as well as the new PBS documentary film Rising Against Asian Hate: One Day in March. These projects showcase multiple design styles and mediums – traditional 2D animation, 3D/CGI, live action, mixed media – and join a diverse portfolio of work across tech, pharmaceutical, education, sports, food & drink, gaming, and entertainment sectors.
At the same time, the studio has continued its longstanding content and character-driven commercial production relationships with Hasbro, PBS Kids, CBS, and Sesame Workshop and is providing animation services for the ongoing WGBH/PBS Kids series Arthur.
“In 2020, we transitioned to a fully remote workforce to meet the pandemic’s challenges head-on,” added Sussman. “I don’t think we realized how much that decision would open our pipeline. Our new look reflects who we’ve been for over a decade and leans forward into Hero4Hire’s future of next-level design and production.”
The company’s new website is now live at h4h.studio.
Source: Hero4Hire Creative