The Jim Henson Company signs multiple licensing partners for award-winning preschool brand, ‘Dinosaur Train.’
HOLLYWOOD -- Continuing the global expansion of its Dinosaur Train consumer products program, The Jim Henson Company has signed multiple licensing partners in key territories around the world, based on the EMMY Award-nominated and Parents’ Choice Silver Honor animated series, now in its fourth season. The announcement was made today by Federico San Martin, Vice President, Global Consumer Products at The Jim Henson Company.
In Germany, The Jim Henson Company has signed TV Mania for apparel and accessories and GEDA Labels for mealtime products. In Italy, Giochi Preziosi is on board for food with premiums and Panini for publishing. In the U.S., Wall-Ah! has joined the Dinosaur Train program with wall decals. These new licensees join existing Dinosaur Train partners around the globe, including global master toy partner Jazwares; Evrika LLC for chocolate eggs in Russia; California Costumes for costumes in the U.S.; and Fun Stickers for stickers in the U.K.
“Dinosaur Train continues to gain momentum as more and more children around the world are embracing the fun and whimsical world of Buddy and his family, and we are continuing to work with new partners to find innovative ways to engage young fans with fresh products that reflect the attributes of the brand,” commented San Martin. “With the fourth season of the series now on air, and our broadcast and digital partnerships expanding, we are in an amazing position to offer parents and their children the opportunity to experience the brand on and off screen.”
Dinosaur Train is as popular with international audiences as it is in the U.S. The Jim Henson Company has licensed Dinosaur Train in over 200 territories across the globe via broadcasters and digital platforms, including PBS KIDS (U.S.), Netflix (global), Disney Channel (Germany), Watchever GmbH (Austria, Germany and Switzerland), Multithematiques (France), YLE (Finland), ERT (Greece), TFO (French Canada), Knowledge Network (Canada), SIC (Angola, Mozambique), Emirates Cable TV & Multimedia, Swen Entretenimientos (Brazil), ABC Australia, TVO (English speaking Canada), France Televisions, Movile Internet Movel (Germany), MTVA (Hungary), Tring TV (Albania, Kosovo), and Multichoice Africa Limited (Africa).
Dinosaur Train, created by Craig Bartlett, embraces and celebrates the fascination that preschoolers have with both dinosaurs and trains while encouraging basic scientific thinking and skills. In the series, viewers join Buddy and his adoptive family of Pteranodons on whimsical adventures through prehistoric jungles, swamps, volcanoes and oceans as they explore basic concepts in natural science, natural history and paleontology. The Dinosaur Train is a colorful locomotive, customized to accommodate all kinds of dinosaurs and has the ability to visit the Triassic, Jurassic and Cretaceous worlds. The train’s conductor, a knowledgeable Troodon, provides passengers with fascinating facts along the way.
Dinosaur Train is produced by The Jim Henson Company and co-produced with Singapore animation company Sparky Animation with original support from the Singapore Media Development Authority. The series is executive produced by Lisa Henson and Halle Stanford for The Jim Henson Company and KC Wong for Sparky Animation. Craig Bartlett also serves as executive producer. The Jim Henson Company oversees all ancillary exploitation of the property, including distribution, licensing and merchandising in all markets other than Asia, which is administered by Sparky Animation. PBS handles DVD distribution to North American consumer and education markets.
Source: The Jim Henson Company