Its first ever experiential storyteller immerses kids in the ‘My Little Pony’ world while encouraging more reading fun and better comprehension; developed in collaboration with Quantum Storey, the program is now available.
Equestria, here we come! “My Little Pony: Virtual Magic,” an immersive storytelling and experiential entertainment product for children, fans, and families is now available. Quantum Storey, creator of the extended reality (XR) storytelling platform, together with the global play and entertainment company Hasbro, have combined forces to bring Pony fans this new, reading adventure. The platform’s first novel is inspired by the popular movie, My Little Pony: A New Generation and features exclusive story elements for readers to enjoy through an eye-popping immersive ride into Equestria, land of the Ponies.
“My Little Pony: Virtual Magic” features 18 strategically placed PortalPoints that facilitate an exciting reward at the end of every chapter by transporting the reader inside the world they just read. Toggling in short bursts between traditional reading, augmented reality (AR), and virtual reality (VR) with the goal of strengthening comprehension, makes screen time more productive by turning traditional reading into active engagement. In addition, an achievements panel promotes winning by reading, unlocking filters of characters introduced in the previous chapters, and allowing parents to receive notification of their child’s reading success.
Quantum Storey’s “My Little Pony: Virtual Magic” product consists of a hardcover book, Quantum Storey XR (QSXR) Goggles, and the free QSXR app that powers the proprietary pass-through and handheld augmented reality and virtual reality (XR) platform that are all part of the reading experience.
The QSXR mobile app super-charges the reading experience, providing a bridge into a multisensory, self-paced, and immersive framework. The XR reading approach of layered engagement offers multiple pathways to spark a young person’s interest in reading and motivates them to share the fun with others.
Check out the product walk through video to see how the QSXR product experience works!
“We are excited for kids, parents, and fans of the My Little Pony franchise to experience an entirely new dimension of interaction in storytelling not only to inspire a joy of reading in young fans but to help them develop a deeper connection with their favorite characters,” said Quantum Storey CEO and Founder J.M. Haines.
“At Hasbro, we put our fans at the center of everything we do as we continuously create fun and engaging experiences for them through our storytelling,” added Michael Kelly, Hasbro’s Vice President of Global Publishing. “We are thrilled to work with Quantum Storey to provide families with an all-new way to interact with their favorite animated characters. This multi-sensory journey will make readers feel like they’ve been transported directly into a ‘My Little Pony: A New Generation, storybook as they enjoy magical adventures alongside the lovable My Little Pony characters.”
As My Little Pony gallops into 2023 to celebrate its 40th anniversary, the franchise continues to stay at the forefront of pop culture, celebrating positive messages, such as acceptance and friendship, that appeal to kids, parents, and fans of all ages.
Quantum Storey’s “My Little Pony: Virtual Magic” is the first in a series of products that are in development based on the Hasbro brand that includes Transformers and Clue.
“My Little Pony: Virtual Magic” is available at Amazon, Walmart , and directly through Quantum Storey. The QSXR mobile app is compatible with iOS 15+ and Android 11+ smartphones and is available for free on Apple App Store and Google Play.