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Guru Studio Expands Licensing Program for ‘True and the Rainbow Kingdom’

On the heels of international growth for the hit animated series, merchandise to arrive at retail in North America in Fall 2018.

TORONTO -- Guru Studio, a leader in children’s entertainment and the powerhouse animation studio behind such series as PAW Patrol, Ever After High, and their two time Emmy-nominated  property Justin Time announced that they will be debuting a merchandising program for their popular new preschool series True and the Rainbow Kingdom which is quickly amassing audiences on Netflix in the U.S. and CBC in Canada. 

In addition to the previously announced master toy agreement with Toy State, the new licensing agreements, brokered by Brand Central LLC, include Palamon (costumes); American Marketing Enterprises (sleepwear); GBG Socks (hosiery); Chouette (master publishing); and Bendon Inc. for coloring books and art sets. The lines will be available at retail in North America beginning Fall 2018 and expand globally in 2019.

True and the Rainbow Kingdom, Guru Studio’s flagship preschool series, is produced in collaboration with Pharrell Williams’ i Am Other, world-renowned iconic artists, FriendsWithYou, and Home Plate Entertainment.  The show debuted on Netflix August 11th 2017 following a celebrity-packed launch event at the Grove Theater in Los Angeles.  All new episodes of True and the Rainbow Kingdom are slated to release this summer, and Netflix has already greenlit a third season tentatively scheduled for 2019.

“We have seen incredibly high demand for True and the Rainbow Kingdom products from our young fans and their parents since the series premiered last year.  With some truly best-in-class partners, we are excited to be bringing so much joy to our devoted and growing audience,” said Frank Falcone, President and Executive Creative Director of Guru Studio.

“The reception to True and the Rainbow Kingdom from the licensing industry has been tremendous.  We are excited to develop engaging, adorable products with first class partners that tap into the brand’s magical aesthetic and aspirational values,” adds Ross Misher, CEO of Brand Central. 

Guru Studio will be announcing additional partners for the brand in the coming months.

Source: Guru Studio