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Guru Studio Announces New International Broadcast Deals

‘True and the Rainbow Kingdom’ and ‘Justin Time’ expand into additional territories with new broadcast partners in U.K., U.S., Mexico, Portugal, Spain, China, and Indonesia.

TORONTO -- Toronto-based Guru Studios has announced the signing of several new international broadcast deals for its popular 3D animated preschool series, True and the Rainbow Kingdom and its Emmy-nominated series, Justin Time.

The lineup of new broadcast partners for True and the Rainbow Kingdom include Tiny Pop (UK), Discovery Family (US), TV Azteca (Mexico), Canal Panda (Portugal & Spain) and NET (Indonesia). Following the successful launch of Season 1 and 2 on DR (Denmark), Discovery Frisbee (Italy) and RTS (Switzerland), the three networks have acquired the next two seasons. CBC in Canada, which already aired the Seasons 1 -3, has also acquired Season 4 which is set to air later this year.

Key broadcast deals for Justin Time include top partners in Asia such as Tencent (China), Youku (China), and TVB (Hong Kong). AFRTS (US Armed Forces) has also picked up all three seasons.

“Guru is known for great storytelling and for creating shows that deeply resonate with kids and families, and True and the Rainbow Kingdom is no exception,” commented Guru Studio VP of sales and business development, Jonathan Abraham. “The show is performing extremely well around the world, both on commercial and public broadcast, and it’s exciting to see such strong enthusiasm from broadcasters.”

As part of True and the Rainbow Kingdom’s global roll out on linear television, Guru is building a 360-degree marketing program in each territory. The show has very quickly built a dedicated global fanbase with a timely and important message of empowering children to be mindful, compassionate, and respectful of all living things. On AVOD platforms such as YouTube and YouTube Kids, the series has amassed a sizeable audience with over 260 million views. The show’s Giphy page now boasts over 2 billion shares. Consumer products for the show include a line of plush toys, Halloween costumes, activity books and books.

Justin Time has aired in more than 138 countries worldwide and has been recognized with multiple award nominations. The series centers on the adventurous Justin and his imaginary pals Olive and Squidgy. Together they travel to every corner of the world, as Justin’s imagination catapults them into larger-than-life adventures set in different points in history. The series draws on the timeless themes of fun, friendship, and adventure.

Source: Guru Studio