The dedicated channel will deliver content from the hit animated preschool series across major connected CTC and OTT platforms.
Guru Studio and Future Today have announced a unique partnership to launch a dedicated free advertising-supported linear TV (FAST) channel for the hit series True and the Rainbow Kingdom in the US. The new channel will deliver content from Guru’s preschool series through Future Today’s partnerships with major connected TV (CTV) and OTT platforms.
True and the Rainbow Kingdom has built a global fan base with four seasons currently streaming on Netflix worldwide, and over 1 Billion views on YouTube . A range of toys by toy partner United Smile have already launched in several territories including the U.S., Canada, U.K., Singapore, the Nordics and Australia. The show is also a top performer on major linear networks such as CBC Kids in Canada, Tiny Pop in the U.K., Gloob in Brazil, and Clan TV in Spain.
Future Today is a leader in the ad-supported streaming media universe with its flagship channels – Fawesome, HappyKids and iFood – ranking in the top free channels across nearly every OTT consumer platform.
Guru Studio’s popular children’s properties include PAW Patrol, True and the Rainbow Kingdom, Big Blue, and most recently Mecha Builders, the Sesame Street animated spin-off.
“We’re thrilled to be partnering with a strong innovator and leader like Future Today which will provide yet another way for families to be introduced to True and the Rainbow Kingdom,” said Corey Caplan Senior Director of International Sales, Guru Studio.
“True and the Rainbow Kingdom has captivated preschooler’s imagination,” said David Di Lorenzo, SVP of Kids and Family, Future Today. “Through this new partnership, we’re excited to bring this series to new audiences while continuing to inspire the next generation to be courageous and kind.”
Source: Guru Studio
Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.
