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‘The Gruffalo’ Wins Special Prix Jeunesse International Award

Cementing its status as a true children’s classic, Magic Light Pictures’ ‘The Gruffalo’ wins a special Prix Jeunesse 50th anniversary award for Best Children’s TV Fiction Programme of the Last 50 Years.

Magic Light Pictures’ multi-award-winning film The Gruffalo was honored at the 2014 Prix Jeunesse International awards held in Munich Wednesday night.

The Gruffalo won a special Prix Jeunesse 50th anniversary award: The Best Children’s TV Fiction Programme of the Last 50 Years, cementing its status as a true children’s classic in its own 15th anniversary year.

Magic Light’s films have picked up a raft of prestigious awards and nominations and have received three Oscar nominations in the past four years. Michael Rose and Martin Pope, co-founders of Magic Light Pictures, produced The Gruffalo.

“We are thrilled that The Gruffalo has been given this special honour at the Prix Jeunesse. We set out to make a great film but never dared dream that it would be so well loved by audiences around the world,” says Magic Light Pictures co-founder Michael Rose. “Martin and I are grateful for the work of our two brilliant directors, Jakob Schuh and Max Lang, and a fantastically talented production crew who all helped make this film the success it is.”

In 2009, Magic Light Pictures produced a half-hour animated special based on The Gruffalo. First broadcast in the UK on BBC One, on Christmas Day 2009, the film was seen by over 10 million viewers, then nominated for both an Oscar and BAFTA Film Award. A companion film, The Gruffalo's Child, premiered on BBC One Christmas 2011 to 10 million viewers. Together they have sold over 700,000 DVDs in the U.K., and Magic Light’s distribution arm has sold the films to over 80 broadcasters and 180 countries worldwide including the U.S., Germany, France, Scandinavia and Australasia.

Source: Magic Light Pictures

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.