Multi-year partnership will use top-tier creative talent to combine STEM with new stories, creating new animated series that promote learning and discovery; original IP will be developed across multiple platforms.
TRIVANDRUM, INDIA AND LOS ANGELES -- GoldieBlox and Toonz Media Group (TMG) have announced a multi-year partnership to develop a kids and family animation slate that includes GoldieBlox’s iconic characters, Goldie & Friends, and several new series to be co-developed. Each of the animated series and special features will use storytelling fueled by STEM targeted to kids and will be produced for a variety of platform partners.
The collaboration marks GoldieBlox’s first production deal off the company’s owned and operated platforms and represents their first global deal under new content chief, Melissa Schneider, as well as their first foray into the world of animation. The 5-year multi-property development slate will consist of animated IP for licensing to international and US SVOD and OTT players, based on both the GoldieBlox IP, as well as new, jointly developed IP. Working together from IP development to production, Toonz and GoldieBlox will also work together to find US and global distribution partners for the joint content properties.
“Animation is wildly popular with kids and an area that we are excited to get involved in,” commented GoldieBlox’s founder and CEO, Debbie Sterling. “Partnering with Toonz on this joint venture gives us the bandwidth to develop IP that has a global footprint, reaching children around the world.”
“Children really are our future, and the toys and materials that children are exposed to in their childhood is crucial to their development,” added Toonz Media Group CEO, P. Jayakumar. “Toonz is excited to partner with GoldieBlox so that we can combine STEM with stories in order to deliver messages on learning and discovering to young girls.”
“We’re thrilled to enter this partnership with Toonz,” concluded Schneider. “They are a world-class animation studio, and this new content fund gives us exciting momentum to partner with top-tier creative talent to tell new stories.”
Source: GoldieBlox
