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Go Robot! Joins Forces with Beast

Creative editorial company names Go Robot! co-founder Adam Liebowitz as Senior Editor; co-founder Alisa Sheinberg is appointed Managing Director.

Hollywood, CA -- Creative editorial company Beast announced that it has acquired award-winning New York-based editorial boutique Go Robot! Like Beast, Go Robot! is known for its impressive portfolio of commercial work, and has been a fixture in the industry for over 15 years, racking up the full spectrum of accolades from AICE, AICP, Clio, Andy and Cannes Lions, among others. As part of the acquisition, Go Robot! staff joins the team at Deluxe Entertainment-owned Beast, including co-founders Adam Liebowitz and Alisa Sheinberg, who now serve as Beast Senior Editor and Managing Director respectively.

“We’ve had a tremendous run, but when presented with an amazing opportunity to scale up our services and build a new super team of talent, we couldn’t resist,” said Go Robot! Co-founder and Beast Senior Editor Adam Liebowitz. “Beast has an extraordinary roster and our work nicely complements theirs. Also, Beast’s nationwide network of boutiques will help us extend the markets that we’re able to service, so our collective clients can enjoy stronger offerings from all sides.”

“We already have such a rich talent pool in New York, and adding Go Robot!’s editors and finishing artists into the mix not only amps up Beast’s capabilities, but will help make us more creatively resonant in the community,” added Beast editor and co-founder Igor Kovalik.

The merger rounds out Beast’s post production workflow with the addition of new motion graphics and finishing capabilities. Go Robot! joins Beast’s network of offices -- which span Santa Monica, Austin, Detroit, Chicago, Atlanta and San Francisco as well as New York -- and will continue to operate out of its current facility on 22nd Street, just a few blocks from Beast’s NY office. Recent Go Robot! work includes spots for Starbucks, Nascar, Synchrony Financial and AT&T.

Source: Beast

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.