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Germany’s foam Releases Edit of its Eye-Popping Commercial Work

Eye-catching clip mashes up form and texture to create spots for Serviceplan and material science behemoth Covestro.

Berlin-based foam Studio has released a Material World Edit of its commercial work for Serviceplan and Covestro, offering a kaleidoscopic snapshot into the animation studio’s artistry, research and design.

The clip showcases, in less than a minute, a montage of designs as form and matter melts, bends, layers and rolls, colliding an array of tantalising textures, surfaces and animations. For the director’s cut, the commercial work is adapted into foam Studio’s familiar color palette as pops of color contrast set against muted shades.

Here is the final commercial from Covestro:

Reflecting on the project, Henrik Mauler, founder at foam says: “We’ve been researching and developing visual assets of form and matter for years, but this was a unique opportunity to extend our expertise, push boundaries and develop new material. Our client, Covestro, were great to work with. They were completely open-minded and trusted us to lead a journey of exploration and we were all excited with the results.”

The film is available to view on foam’s website here.

Source: foam Studio

Thomas J. McLean's picture

Tom McLean has been writing for years about animation from a secret base in Los Angeles.