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Genius Brands Licenses ‘SpacePOP’ to Luk Internacional

Luk Internacional acquires content distribution, licensing and merchandising rights to SpacePOP brand in Southern Europe including Spain, Portugal and Italy.

BEVERLY HILLS, CA -- Global brand management company Genius Brands International has licensed the content distribution, licensing and merchandising rights to SpacePOP in Southern Europe, including Spain, Portugal and Italy, for a brand launch in 2017.

Genius Brands forged a new path in the children’s media space by utilizing YouTube as its initial distribution path for SpacePOP, which launched exclusively on the YouTube SpacePOP channel on June 20th, 2016 and has already amassed approximately 11.5 million views.  In the U.S., SpacePOP is also available across multiple digital platforms, including Toon Goggles, PopJam, BatteryPOP, and the Kid Genius Cartoon Channel on Comcast, and will be launching this month on OTT platforms, including Amazon, Apple, Roku, Google and more, which brings the combined audience reach to nearly 50 million.  Additionally, Genius Brands launched on December 1st the first SpacePOP merchandise program in the U.S. mass retail market at Toys”R”Us, Kohl’s, Claire’s and more.

“The strategy we developed to launch SpacePOP, from utilizing YouTube as our launch media partner to the creation of a fashion-forward marketing and retail strategy and harnessing the power of today’s top media influencers, has engaged millions of young girls,” commented Stone Newman, President of Global Consumer Products, Worldwide Content Sales & Marketing for Genius Brands. “The key elements of SpacePOP -- music, friendship, fashion and adventure -- cross cultural boundaries, and we have no doubt that Luk Internacional will create a program that equally resonates with tweens throughout Spain, Italy and Portugal.”

SpacePOP has become a tween sensation in the U.S., and we intend to replicate its success across Southern Europe by bringing on board best in class media, licensing, retail and promotional partners to drive the growth of the brand,” said Paco Gratacos, President of Luk Internacional S.A. “We anticipate SpacePOP to be the Galactic Star of 2017.”

SpacePOP is comprised of over 100 serialized adventures featuring original music woven into a narrative that follows five teenage princesses who disguise themselves as musicians and form a band while they secretly plot to vanquish an evil Empress who is seeking to enslave the galaxy. SpacePOP offers a colorful blend of music, fashion, beauty, friendship and intergalactic adventures resulting in an engaging lifestyle and entertainment brand.

The SpacePOP series was developed with best-in-class development and production teams, including Emmy Award-nominated Steve Banks (head writer and story editor of Sponge Bob Square Pants) as content writer; Han Lee (Pink Fizz, Bobby Jack) for original character designs; multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) together with his singer songwriter spouse Stefanie Fair  (founding member of RCA’s girl group Wild Orchid with Fergie) for the original SpacePOP theme music; and veteran music producer and composer John Loeffler (Kidz Bop, Pokémon) for original songs.

This past summer Genius Brands launched SpacePOP via marketing initiatives that included a YouTube influencer campaign; national promotional partnerships with Six Flags Entertainment Corporation, Dippin’ Dots and Camplified; promotional campaigns with Musical.ly and PopJam; a robust social media campaign and the debut of a dedicated SpacePOP site, SpacePOPGirls.

Source: Genius Brands International

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