‘SpacePOP’ costumes and accessories will be available Halloween 2017 in more than 1,200 Spirit Halloween stores in the U.S. and Canada.
BEVERLY HILLS, CA -- Following the fourth quarter mass retail launch of its hit brand SpacePOP, Genius Brands International has announced a new partnership with Spirit Halloween, the largest Halloween specialty retailer in North America, for a direct-to-retail costume and accessories program this year for the music-driven brand, which currently touts more than 12 million channel views on YouTube.
Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at some 1200 retail locations across the U.S. and Canada beginning August 2017. Spirit Halloween joins an expanding roster of retail partners as it gears up for the holiday season with the debut of a broad array of new SpacePOP merchandise from apparel, accessories, beauty products and electronics to room décor, books, music and home entertainment, available for the first time.
“SpacePOP is an ideal fit for character costumes and accessories, and Spirit Halloween will give the brand a tremendous boost of exposure at the retail level,” explained Stone Newman, President of Worldwide Content Sales, Global Consumer Products & Marketing at Genius Brands International. “We’re very much looking forward to working with Spirit Halloween on creating a variety of accessories and costumes for SpacePOP fans in 2017 and beyond.”
“Spirit Halloween looks to create programs that capitalize on market trends and satisfy the demands of our wide ranging guests,” added Eric Morse, Divisional Vice President, Licensing, Marketing & Product Development for Spirit Halloween. “SpacePOP, with its mix of music, fashion, and fun, makes it a brand we’re excited to be in partnership with and eager to develop costume and accessories around.”
Source: Genius Brands International