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GBI’s ‘SpacePOP’ Launches into Retail with Toys”R”Us

More than 40 new toys, accessories and confections based on the new, music-driven tween brand will be available for the first time beginning in December at Toys”R”Us stores and online.

BEVERLY HILLS -- Genius Brands International is gearing up for the holiday season with a mass retail launch of its new, music-driven tween brand, SpacePOP, at select Toys”R”Us stores nationwide and online at Toysrus.com this December.

The launch features a vast array of products from the SpacePOP brand -- a hit among tweens with over 10 million YouTube channel views -- including:

  • SpacePOP beauty and bath products (Taste Beauty)
  • Books, with the launch of the second SpacePOP chapter book Rockin’ The Rebellion (Macmillan Children’s Publishing Group)
  • Blind bags (Commonwealth/License 2 Play)
  • Deluxe collector fashion dolls of the five princesses (Madame Alexander)
  • Headphones and microphones (KIDdesigns)
  • Bags, backpacks and water bottles (FAB Starpoint)
  • Socks, umbrellas and cold weather accessories (Berkshire Fashions)
  • Activity sets (Canal Toys)
  • Board games and puzzles (Goliath)
  • Novelty candy (Flix Candy) and DVDs (Sony Pictures Home Entertainment)

Additionally, all new music CDs will be available, including an exclusive version of the SpacePOP soundtrack that features a single from YouTube sensation Angelic (Sony Music/Legacy Recordings).

To support the launch at Toys”R”Us, Genius Brands has integrated the product line into the SpacePOP entertainment content, which is available on YouTube and across digital platforms -- Kabillion Girls Rule!, Toon Goggles, PopJam, BatteryPOP, and Kid Genius channel on Comcast. The new line will also be promoted in a digital marketing campaign, featuring product in videos of YouTube influencers, such as Sophia Grace and Angelic.

“Bringing SpacePOP to the mass market through Toys”R”Us is exactly what we envisioned when creating our unique brand. They recognized the potential and shared our vision and are the perfect retail partner to engage our millions of fans beyond the screen, as well as introduce new girls to the SpacePOP sensation,” said Stone Newman, Genius Brands’ President of Global Consumer Products, Worldwide Content Sales & Marketing. “We have no doubt that our robust line of high quality products, that speak to our audience of girls who love fashion, friendship, music and adventure, will top many holiday wish lists this season.”

The SpacePOP series was developed with best-in-class development and production teams, including Emmy Award-nominated Steve Banks (head writer and story editor of Sponge Bob Square Pants) as content writer; Han Lee (Pink Fizz, Bobby Jack) for original character designs; multiple Grammy Award-winning producer and music veteran Ron Fair (Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls, Christina Aguilera and more) together with his singer songwriter spouse Stefanie Fair (founding member of RCA’s girl group Wild Orchid with Fergie) for the original SpacePOP theme music; and veteran music producer and composer John Loeffler (Kidz Bop, Pokémon) for original songs.

SpacePOP is comprised of over 100 serialized adventures featuring original music woven into a narrative that follows five teenage princesses who disguise themselves as musicians and form a band while they secretly plot to vanquish an evil Empress who is seeking to enslave the galaxy. SpacePOP offers a colorful blend of music, fashion, beauty, friendship and intergalactic adventures resulting in an engaging lifestyle brand.

This past summer, Genius Brands launched SpacePOP with a number of marketing initiatives that included a YouTube influencer campaign; national promotional partnerships with Six Flags Entertainment Corporation, Dippin’ Dots and Camplified; promotional campaigns with Musical.ly and PopJam; robust social media campaign and the debut of a dedicated SpacePOP site, SpacePOPGirls.com.

 Source: Genius Brands International

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