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GBI Appoints NCircle for ‘Thomas Edison’s Secret Lab’

Abstract: Genius Brands International appoints NCircle Entertainment as home entertainment partner in North America for ‘Thomas Edison’s Secret Lab.’

Beverly Hills, CA -- Genius Brands International, Inc., a global content and brand management company dedicated to providing entertaining and enriching ‘content with a purpose’ for toddlers to tweens, has licensed to NCircle Entertainment the North American home entertainment rights, including DVD and specific digital rights, for its animated science inspired adventure series, Thomas Edison’s Secret Lab.  The announcement was made by GBI’s Senior Vice President, Global Distribution Sales, Andrew Berman and NCircle’s Vice President, Sales, Content and Acquisitions, Mary Flynn.

NCircle will widely distribute Thomas Edison’s Secret Lab digitally (VOD, SVOD, EST, DTO) and on DVD at major retail outlets nationwide and online starting in December 2015. The series will also debut on Netflix in July and on PBS stations and the Kid Genius Cartoon Channel on Comcast in September.

“The kids’ home entertainment sector remains an important and lucrative business for us, and we are excited to participate in it through a leading video distributor such as NCircle,” said Berman. “The complimentary missions of NCircle’s ‘Entertainment that Educates’ and Genius Brands’ ‘Content with a Purpose’ underscores the strong compatibility between the two companies.”

“GBI’s fun and engaging series launches on Netflix, PBS and Comcast this year, and we are very excited to be involved in furthering the introduction of Thomas Edison’s Secret Lab through a broad DVD and digital distribution strategy,” added NCircle’s Flynn. “We’re always on the lookout for entertaining content that also enriches and inspires the young minds of our customers’ children, and this unique new series definitely checks all the boxes on parents’ wish list.”

Source: Genius Brands International

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.

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