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GBI Appoints Master Toy Partner for ‘Thomas Edison’s Secret Lab’

Wicked Cool Toys to develop and market a comprehensive line of toys based on Genius Brands International’s original animated adventure series, ‘Thomas Edison’s Secret Lab.’

Beverly Hills CA -- Genius Brands International, Inc. has awarded Wicked Cool Toys the exclusive worldwide rights to develop and market a comprehensive line of toys based on GBI’s original animated adventure series, Thomas Edison’s Secret Lab, a new comedy which shows kids how much fun science can be.

Wicked Cool will develop and bring to market an engaging line of STEM-based toys including compounds, activity kits, science kits, food sets, figures, play sets, novelties and role play products, which encourage kids to explore and have fun with science, inspired by Thomas Edison’s inventive spirit.

Thomas Edison’s Secret Lab is created by GBI, a global content and brand management company dedicated to providing entertaining and enriching "content and products with a purpose" for toddlers to tweens.  The 52 x 11-minute episodes premiere this fall on PBS stations through a partnership with American Public Television; the Kid Genius Channel on Comcast; and additional online services.

Each episode encourages young viewers to explore science, imagination and invention and is filled with comedy, exploration and adventure. The series follows Angie, a 12-year-old prodigy, and her young science club who accidentally discover Thomas Edison’s Secret Lab – a ‘tricked out’ dream lab equipped with gizmos and gadgets, including two of Edison’s very last inventions: a hologram that brings Mr. Edison himself “to life,” and a virtual reality machine that lets them go anywhere. Edison encourages and inspires kids through a variety of scientific and technological explorations and lots of other wacky, wild and engaging topics. There’s even a robot called Von Bolt, who becomes part of every adventure.

Contemporary upbeat School House Rock-style original music videos help reinforce the science at the end of each episode. A library of original songs written for Thomas Edison’s Secret Lab has been produced by music industry veterans Ron and Stefanie Fair, who have written and produced for numerous multi-award winning artists, including The Pussycat Dolls, the Black-Eyed Peas, Mary J. Blige, Fergie, Christina Aguilera, Lady Gaga and others.

“The talented team at Wicked Cool Toys have a deep passion and inventive spirit, and we are delighted to partner with them to introduce a range of products inspired by one of the most prolific inventors in history that will spark kids’ imaginations,” comments Stone Newman, President, Global Licensing, GBI.

Thomas Edison’s Secret Lab provides a seemingly endless array of fascinating themes and inventive ideas that translate perfectly to toys," said Wicked Cool Toys’ Co-Presidents, Michael Rinzler and Jeremy Padawer. “We’re very excited to collaborate with the GBI team to develop creative and imaginative STEM-based toys that makes science a blast for kids.”

Wicked Cool Toys joins a growing roster of Thomas Edison’s Secret Lab licensees, including Discovery Kids, for broadcast throughout Asia; Da Vinci Learning, for broadcast in Russia, Central and Eastern Europe, Turkey and Africa; and NCircle Entertainment, for North American home entertainment rights, including DVD and specific digital rights.

Source: Genius Brands International

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.

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