Sony Pictures’ blockbuster franchise’s first fully themed ride will open in early 2022 at the Ronchi, Italy park; hugely popular in the region, the movie franchise grossed over $26.7 million at the Italian box office.
Sony Pictures and Italy’s Gardaland announced that Gardaland Park located in Ronchi, Italy will be the first theme park in the world to host a fully themed Jumanji ride, called “Jumanji – The Adventure,” based on Sony Pictures’ $2.02 billion global film franchise. The ride is scheduled to open in early 2022.
“Gardaland continues on the winning path of licensing agreements with leading global brands,” commented Gardaland CEO Aldo Maria Vigevani. “The global importance of the Jumanji brand will surely contribute to further reinforcing Gardaland Resort’s reputation as a top tourist destination in Europe and place it among the market leaders for fun attractions. Synonymous with adventure, fantasy, fun, action, play and imagination, Jumanji blends seamlessly with Gardaland's founding values.”
When boarding “Jumanji – the Adventure,” guests will be transported to the world of Jumanji, where an exhilarating adventure awaits them: a journey full of pitfalls, surprises, and dangers through the wild jungle.
“The team at Gardaland are top notch creatives and storytellers who have designed an immersive experience that expands on the world created by the films,” noted Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. “Adding many new elements, fans will be transported far beyond their imagination, deep into the jungles of Jumanji.”
Following the original Robin Williams film in 1995, the adventure continued in Jumanji: Welcome to the Jungle (2017) and Jumanji: The Next Level (2019) starring Dwayne Johnson, Jack Black, Kevin Hart and Karen Gillan. The film franchise’s continued success has made it Sony Pictures’ biggest wholly owned film franchise of all time.
Together, Jumanji: Welcome to the Jungle and Jumanji: The Next Level grossed over $26.7 million at the Italian box office.
Source: Sony Pictures Entertainment