Tech and marketing experts to discuss brand safety, transparency and privacy at Feb. 20 New York event.
NEW YORK -- Europe’s new General Data Protection Regulation, the chaotic programmatic landscape and using blockchain to manage the new privacy rights are highlights of the this year’s New York Audience Based Buying Summit, presented by Global Audience Based Buying Conference & Consultancy.
The third annual event will be held Feb. 20 at Pier Sixty at Chelsea Piers in New York City.
“With stricter GDPR data protection privacy regulations rapidly approaching marketers are looking for optionality,” says Gabe Greenberg, GABBCON’s CEO and founder. “Our day-long summit is an opportunity for discussion, key learning and answers from industry leaders on blockchain and privacy.”
Leading the discussion on blockchain and privacy is Adam Helfgott, CEO of tech pioneer MadHive, whose revolutionary blockchain solution is causing an industry stir. Helfgott’s fireside chat and Q&A, HTF Will Blockchain Help Me or Hurt Me As A Marketer?, focuses on GDPR’s strategic impact, consumer consent and the new MAD Network Protocol. The new protocol offers a bold open-GDPR solve, which addresses the most of the flaw’s in today’s programmatic marketplace, including fraud, transparency and ad taxes.
According to Helfgott, the controversial solution greatly reduces the reporting burden on advertisers.
“The programmatic marketplace is broken -- it’s not the system we need,” says Helfgott. “With the new privacy regulations, every marketers’ bottom line is at risk. The MAD protocol eliminates compliance issues resulting from ad placement outsourcing. We protect both company and user privacy by using artificial intelligence to pull only relevant ads to users’ device. The blockchain ensures data remains cryptographically sealed and is never shared without explicit consumer consent.”
Helfgott also will join Jonathan Steuer, chief research officer from Omnicom Media Group, for a fireside chat on the impact and opportunity of the application of a blockchain protocol for media that serves to disrupt the programmatic marketplace and address brand concerns about transparency and fraud.
For more information about GABBCON and to register for the upcoming Audience Based Buying Conference, visit www.GABBCON.com.