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Friends Electric Launches in London and LA

Full-service production company represents diverse roster of world-class animation directors including Pete Candeland, Polynoid, Woodblock, and Lucas Zanotto.      

Friends Electric is a brand-new full-service animation production company and creative consultancy based in London and Los Angeles originating from one of the most forward-thinking and creative VFX houses, Electric Theatre Collective.

Headed up by Alex Webster, Friends Electric aims to be an innovative and culturally relevant production force focusing on creating highly original work across all forms of media for brands, bands, networks and agencies with the added bonus of Electric Theatre Collective’s powerhouse of post-production services to tap into.

An exciting roster of world-class talent -- including animation heavyweight Pete Candeland, Polynoid, Woodblock, and Lucas Zanotto -- has been specifically curated to provide a wide variety of creative ability and experience to serve the new wave of creative opportunities and non-traditional advertising platforms today. The output Friends Electric intends to make will be made up of independent and commercial projects for media, art, culture and advertising via commercials, television shows, products, IP, apps, games, live gigs, VR and immersive experiences.

Friends Electric has only just started but has already created site-specific experiences for Nike, MTV, Dom Perignan and the Arts Council, commercials for Virgin Media and Freeview, tour visuals for Biffy Clyro and is currently working with Paul Smith. There are two original television series in development, as well as a kids “edutainment” platform, a feature production, a book and numerous original VR projects in various stages of undress.

Source: Friends Electric