Company to represent both filmmakers in North America and the UK; Lee’s recent credits include multi-award-winning project ‘The Hiring Chain,’ while Stafford’s include Emmy Award-winning short ‘One Shot.’
Framestore Pictures (FSP) has just added new directors, Rich Lee and Jennifer Stafford to its roster, representing them both in North America and the UK. The roster expansion caps off a year of growth, including the addition of Executive Producer Michel Waxman, Director and DP Ivan Bird, and a succession of projects for brands including Jeep, Dodge, Kohler, and Nintendo.
Lee specializes in VFX, emerging tech and virtual production, working on music videos, commercials, film and TV. He has directed more than 50 celebrities for both brands and music videos, including George Clooney; Eminem; Justin Timberlake; and Jennifer Lopez. Some of his most recent projects include Adobe’s ‘Create What’s True to You’ collaboration with Billie Eilish, Coordown’s multi award-winning The Hiring Chain, and commercials for Hyundai, Uber and Samsung, as well as his first project with Framestore Pictures for Toyota, in collaboration with Saatchi & Saatchi.
Stafford began making films at Red Bull Media House; her collaborators included Zion Williams, Brandon Ingram, Sue Bird and Brianna Stewart. She has directed a range of work for brands such as Hulu, Chipotle, the Seattle Seahawks, Oura Ring and the Special Olympics. In 2020, Stafford directed the Emmy Award-winning short One Shot about motocross rider Tyler Bereman, captured in one take. Her most recent project was for Domino’s with the agency Work In Progress.
“I love to mix creative and technology and can’t think of a better place to do that than with FSP,” said Lee. “Framestore has always been one of my favorite VFX shops so having that partnership is incredible. I want to be at a place that can nurture my creative storytelling side and my technology and VFX side. I love being on the forefront of tech and how to use it to tell stories. Seeing the work that has been coming out of FSP and where my body of work has been headed, it just feels like a natural fit.”
Stafford stated, “I am thrilled to join the gifted group of directors at Framestore Pictures. The synergy between my filmmaking style and Jen and Michel has been clear since our first meeting. The work and technical prowess coming out of Framestore Pictures is leading our industry to a higher standard and I look forward to continuing that trajectory together.”
“2022 was a turning point for Framestore Pictures,” said Framestore Pictures Managing Director Jennifer Siegel. “Michel brought new energy and has helped us make significant strides, while signing Rich and Jen has solidified our position as a leader in the space. Their skills and expertise will undoubtedly bring a fresh perspective as we continue to create compelling and innovative content for our clients. We are excited to continue building on this momentum in the year ahead.”
Framestore Pictures is represented by Barrie Isaacson Management in the East Coast, Collective Management in the Midwest and Bueno on the West Coast.
Source: Framestore Pictures
Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.
