Exec brings extensive production experience in film, television and commercials to the company’s advertising division.
Framestore announced the permanent appointment of Vic Lovejoy as senior VFX producer in advertising.
Lovejoy previously freelanced with the creative studio, working across the advertising division’s broad remit of VFX briefs. With production experience accrued across film, television and commercials, at facilities around the globe, she makes a valuable addition to the team.
Lovejoy’s career took off at British animation house Aardman in the early days of Chicken Run. Quickly adopting a producer’s eye for the roles and structures behind the intricacies of making of a film, she went on to manage further features with Aardman and Animal Logic, before applying her skills to advertising with The Mill and MPC. Her credits include Mercedes’ Super Bowl spot Fable, winner of a Silver Clio Award in 2015.
Now at Framestore, Lovejoy’s dynamic approach will be set to task on an ever-evolving portfolio of briefs, playing to her particular experience and passion for CG-heavy, character-led work.