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Fox Family Channel hires Rob Sorcher

Fox Family Channel has named ROB SORCHER head of the newly created positionof Executive Vice President, Programming and Development. Sorcher willoversee all original programming, both current, and in development, forprime time scripted and reality series, specials, and movies, as well asall daytime children's prgramming for the Channel. Sorcher joins Fox Familyfrom Cartoon Network, where he served as Executive Vice President of thenetwork's US division since October 1997. At Cartoon Network Sorcher was amajor force in establishing a commitment to original series programming,playing an integral role in the creation of ED, EDD N' EDDY, THE POWERPUFFGIRLS, DESTER'S LABORATORY, JOHNNY BRAVO, and COW AND CHICKEN. Sorcherjoined Cartoon Network as Senior Vice President and General Manager inAugust 1995 from his position as President, Indigo Entertainment, Inc., asubsidiary of Grey Advertising in New York specializing in the developmentand production of children's programming. A University of Connecticutgraduate, Sorcher began his career in 1983 as a copywriter for Benton &Bowles.