The Foundry's Storm Has Arrived

Leading visual effects software company, The Foundry, today launched their eagerly anticipated RED Digital Cinema workflow product, STORM.

Press Release from The Foundry

London, UK. 1st March 2011. Leading visual effects software company, The Foundry, today launched their eagerly anticipated RED Digital Cinema workflow product, STORM.

STORM brings a focused and easy to adopt tool to digital camera workflows, offering a consistent and reliable way to review, organize, prepare, edit, conform and deliver RAW RED media, on a laptop or workstation on and near-set.

STORM brings continuity to your workflow enabling you to quickly and easily take RED media from camera, through editorial and onto post-production and delivery. Whether you’re a DIT, Data Wrangler, Cinematographer, Editor, Colourist, Director or all of the above, STORM provides a workflow solution that will work for you.

"Clients love to see shots previewed on set, STORM helps me show them what is possible, confirm what we have and what we need to deliver the Director's vision, and deliver just the right content to editorial. It is a real time saver."Simon Blackledge, VFX Supervisor and Head of Post at Space Digital Ltd

STORM’s intuitive and flexible UI makes it easy to customise and transition between layouts. Ingesting your RED media is fast and simple and from there STORM can be used to perform a multitude of tasks that will make your life easier:

· Use tags to identify and search for key frames or clips, then create user-defined bins based on tagged media.· Playback in real-time. Make the most of your RED Rocket or lower your playback resolution to retain real-time on a laptop to verify your media.· Use STORM’s effects, pre-defined looks or your own custom looks to explore cinematographic intent.· Display and edit multi-track video and audio to compare takes, establish baselines and verify editorial intent. Then make use of STORM’s integration with FCP to edit and then re-conform back in STORM to your original RED media maintaining all looks, tags and metadata references.· Navigate and grade media via the Artist Color panel to apply effects.All this and much more…

Bill Collis, CEO of The Foundry comments:“STORM has been built from the ground up at The Foundry to address a new and growing market. We have enjoyed a very collaborative alpha and beta period and believe there is a real hunger for the tools that STORM provides. We look forward to continued input from customers and expanding STORM’s features and role in the market.”

“I’d describe it as REDCine-X on steroids. The Foundry have looked at RED workflow in great detail and taken logical integration with RED to a very evolved state. We’re very excited that those shooting and posting RED all over the world will soon have access to this software.”Ted Schilowitz, RED

“The Foundry's STORM is bridging the digital divide and bringing camera and post production closer together. Like many others I have very high hopes for its future and genuinely believe it will become the go to application wherever digital footage is being captured.“Paul Clements, Digital Imaging Technician

“Storm is a culmination of a well thought out approach with the needs of today’s data centric post production companies put first.“ Colin Hubick, Partner, Minds Eye Entertainment.

"With STORM my workflow is suddenly turbocharged"Mark L. Pederson, CTO/Co-Founder, OFFHOLLYWOOD

PRICING AND AVAILABILITYSTORM is AVAILABLE NOW and costs £250 / $375 / €300.It requires a MacBook Pro, Mac Pro or iMac with at least 2GB RAM running OSX 10.6.4 or later. STORM is optimised for RED R3D footage and will use a RED ROCKET card if one is installed.

FREE 15 DAY TRIAL LICENCES, more information, case studies and introductory videos can all be found on our website http://www.thefoundry.co.uk/storm.

About The FoundryThe Foundry is a world-leading innovator of visual effects and image processing technologies that boost productivity in motion picture and video post-production.

The Foundry has a well-established client base that includes leading visual effects facilities worldwide, such as Warner Bros, The Moving Picture Company, Weta Digital, Framestore, Sony Pictures Imageworks and Digital Domain. It is at the cutting edge of software development, marketing and sales for visual effects compositing.

In June 2009 The Foundry announced a management buyout for an undisclosed sum led by Advent Venture Partners. Advent backed The Foundry’s management team, led by CEO Dr Bill Collis and the original founders.

The Foundry is highly profitable and has more than doubled in size in the past two years.

The Foundry’s products support a wide range of award-winning host platforms including After Effects, Autodesk® Media and Entertainment Systems, Avid DS, Nuke, Shake and Final Cut Pro. In 2007, the Academy of Motion Picture Arts and Sciences awarded a Sci-Tech Award® to The Foundry’s development team for the Furnace image processing suite – and the company now holds two products with AMPAS Sci-Tech Award winning technology including high-end compositing system Nuke.

In 2010, The Foundry also received a Distinguished Honoree medal in The 2010 International Business Awards (“The Stevies”) as the Most Innovative Company of the Year in Europe – and Simon Robinson, Founder and Chief Scientist, The Foundry, was voted number 52 in Fast Company’s second annual ranking of The 100 Most Creative People in Business.

The Foundry is headquartered in London, and has offices in Los Angeles. For more information please visit: www.thefoundry.co.uk.