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foam Studio Plays with Perceptions of ‘Car Porn’ in New Art Series

Employing its signature hyperreal 3D CG, Berlin-based foam Studio creates beautiful abstract works inspired by automobiles.

foam Studio, the commercial arm of German design consultancy ZEITGUISED, has released two new collections of CG imagery exploring alternative visualizations of the traditional “car porn” genre. The new collections, bias and WARP CLASSICS, apply two bold and distinct styles to automotive machines. Simulated light, reflection and surfaces play together to put a captivating new perspective on everyday objects.

Created using foam’s unique hyperreal 3D CG style, the collections explore both minimalist and complex approaches. bias encompasses dense surfaces and straight lines in combination with bold colors, whereas WARP CLASSICS takes on complexity through juxtaposing classic car colors and lighting with seemingly fluid and organic shapes of industrial car forms, illustrating a twist on the classic car porn genre. Both styles celebrate the intricacies of foam Studio’s craft, yet articulate a witty rupture in the common perception of the genre.

The images challenge perceptions of the forms we are accustomed to in everyday life and that of the conventional photography gaze.

“We were playing around with ideas that would visually manipulate ideas of mobility and automotive. We decided the work would explore new ways to realize the ‘car porn’ genre, showcasing typical details in all their glory,” explains foam Studio founder Henrik Mauler about the inspiration behind the series. “The two films put form and surface to the test in different ways. Color played an important role to support the graphical abstraction of the shapes in bias, whereas WARP CLASSICS was about reflection and how it plays on the surface -- so the colors were more traditional. We wanted to create very organic, soft shapes and round bends, picking out traditional details that have rich reflective qualities. In bias, we wanted to have a deliberate complexity with straight surfaces to get a more graphic look.”

'bias'

'WARP CLASSICS'

Source: foam Studio 

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.