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Federico San Martin Joins Henson as VP, Global Consumer Products

Former DreamWorks Studios executive to oversee licensing activities for The Jim Henson Company’s celebrated fantasy and beloved children’s brands like ‘Dinosaur Train,’ ‘Sid the Science Kid,’ and ‘Doozers.’

HOLLYWOOD, CA -- Federico San Martin has been hired as Vice President of Global Consumer Products for The Jim Henson Company.

In his new role, San Martin will oversee licensing activities for the Company’s celebrated fantasy and beloved children’s brands like Dinosaur Train, Sid the Science Kid, and Doozers, as well as spearhead programs for new properties and manage licensing for the Company’s HIP (Henson Independent Properties) brands.

San Martin joins The Jim Henson Company from DreamWorks Studios where he served as Head of Global Toys. During his tenure at DreamWorks he successfully developed the retail programs for properties like How to Train Your Dragon and created strategies for the DreamWorks and Classic Media portfolios. Prior to his role at DreamWorks, San Martin was at Warner Bros. Consumer Products where he managed over 60 licensees and executed cross-promotional initiatives, gaining extensive experience in the Latin American licensing market.

"With over 15 years of experience in entertainment, licensing, and toys, Fed possesses a vast knowledge of retail programs in both the domestic and international markets,” said Peter Schube, President and COO of The Jim Henson Company, to whom San Martin will report. “His experience managing master toy deals and partnerships across a variety of consumer products categories for properties that launch on both traditional and emerging platforms will foster growth of our Company’s entire global consumer products division.”

Prior to San Martin’s assignments at DreamWorks, he held consecutive roles as Research Analyst, Associate Product Manager, and Senior Analyst at Mattel, Inc. He also served as Brand Manager of Global Marketing and Sales Analysis at Pop Rocket, Inc. (formerly Equity Marketing Toys) where he assisted in the development of strategic plans for Pop Rocket licensed brands Scooby Doo and Crayola Bath. San Martin received a BA in Marketing from Loyola Marymount University.

Source: The Jim Henson Company

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.