To celebrate the highly anticipated home release of ‘The Croods: A New Age,’ Universal teams up with natural history museums on a virtual interactive exploration of the Ice Age, human origins, and more; the popular animated feature comes to Digital February 9 and to 4K Ultra HD, Blu-Ray, and DVD February 23.
Universal Pictures has partnered with Los Angeles and DC museums to bring families and kids “Camp Croods,” based on the DreamWorks Animation family film The Croods: A New Age. Natural History Museums of Los Angeles County’s (NHMLAC), La Brea Tar Pits and the Smithsonian National Museum of Natural History (NMNH) will host two separate virtual interactive programs featuring hands-on activities and scientific investigation to explore the Ice Age, human origins, and fate of saber-toothed cats. Families will have the chance to meet real-life paleontologists and archaeologists, participate in DIY art projects, explore virtual tar pits (La Brea Tar Pits camp), take a virtual tour of the Human Origins exhibition (NMNH camp) and experience drawing demonstrations that bring the fan favorite prehistoric Croods characters to life.
"Bringing the world of The Croods to life with the help of these two distinguished museums within an exclusive setting is a truly unique opportunity that we are pleased to share virtually with families and kids," commented Universal Pictures Home Entertainment executive VP, Global Marketing, Hilary Hoffman. "As time-honored brands for research, discovery and exhibition, La Brea Tar Pits and the Smithsonian continue to develop entertaining and engaging programs for kids making them the ideal partners to celebrate the home entertainment release of The Croods: A New Age, the must-own family movie of the year.”
“This collaboration is a great opportunity to showcase the ways in which art and science intersect,” shared NHMLAC president and director Dr. Lori Bettison-Varga. “While at the same time introducing families to La Brea Tar Pits, the world’s only active paleontological research facility in a major urban area. We are grateful to Universal and DreamWorks for helping us provide campers with a new way to see science in action and encourage them to keep exploring the world around them—be it through paleontology or animation.”
“We are excited to join with Universal and DreamWorks to take visitors to Camp Croods on a journey back in time to explore the evidence scientists use to understand the lives of early humans,” added NMNH Sant Director Dr. Kirk Johnson. “Campers will embark on a virtual tour of the Smithsonian National Museum of Natural History’s Hall of Human Origins which examines the lives and environments of our earliest ancestors and considers the notion of what it means to be human.”
Camp Croods at La Brea Tar Pits:
- Thursday, February 11, 2021, 3pm- 4:30pm PT
- Saturday, February 13, 2021, 10-11:30am PT
The event is free, and registration is required - RSVP HERE.
Camp Croods at the Smithsonian National Museum of Natural History
Tuesday, February 23, 2021, 6pm-7pm ET
The event is free, and registration is required – RSVP HERE.
The Croods: A New Age is available to own on Digital February 9, 2021 and on 4K Ultra HD, Blu-Ray and DVD February 23, 2021 from Universal Pictures Home Entertainment.
Source: Universal Home Entertainment