The companies will co-produce and promote original IP in feature films, TV series, Web3 activations, and location-based entertainment; ‘Katmandu’ franchise theme park to feature BRON’s animated IP, ‘Gossamer.’
Falcon’s Beyond entertainment development company and BRON Studios, a global media company, have announced a strategic partnership to co-develop and co-produce worldwide entertainment properties into feature films, episodic series, video games, Web3 activations, consumer products, and location-based entertainment experiences.
Under the agreement, BRON will help Falcon create animated TV series and movies based on their original IPs, using the BRONS’ Epic Games’ Unreal Engine production pipeline and award-winning talent network, including Falcon’s popular Katmandu franchise.
The collaboration will continue with the Katmandu Park theme park, planned to open in Punta Cana, Dominican Republic, by late 2022 or early 2023. Simultaneously, Falcon’s Beyond will leverage its 360-degree IP Expander flywheel to activate BRON’s IPs across its owned and operated location-based entertainment destinations, entertainment content platforms, and consumer products marketplaces. This includes BRON’s new animated IP Gossamer, developed using Unreal Engine technology. It will be one of the first properties to be partnered on under the agreement.
“This amazing collaboration with BRON leverages our complementary areas of expertise to create new opportunities for ongoing fan loyalty and engagement for our respective brands and IPs,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “BRON’s incredible reputation and resources will help make the Katmandu franchise a premium offering for audiences worldwide, while Falcon’s will engage our IP expander to activate their powerful IPs across a wide variety of physical and digital entertainment.”
Aaron Gilbert, CEO of BRON Studios added, “The opportunity to collaborate with Falcon’s Beyond to co-develop and co-produce IP makes this an invaluable partnership for BRON. From Falcon’s vast knowledge of all-things immersive entertainment to the company’s impressive Katmandu brand, it’s a thrilling time and opportunity to work with such an impressive key industry player.”
BRON contributed to more than 120 productions, including House of Gucci, Joker, Ghostbusters: Afterlife, Greyhound, and The Survivor. The company has a robust slate of upcoming IP across all platforms and distribution partnerships. It has also been part of 32 Academy Award nominations and six wins.
Last May, Falcon partnered with Moonbug Entertainment to expand Moonbug’s popular CoComelon and Blippi brands into the world of location-based entertainment.
On July 12, 2022, Falcon’s Beyond announced its entry into a definitive merger agreement with FAST II, a special purpose acquisition company (NYSE: FZT), that is expected to result in Falcon’s Beyond becoming a publicly listed company on Nasdaq. Upon the closing of the transaction, the new combined company will be named “Falcon’s Beyond Global” and is expected to be listed on Nasdaq under the ticker symbol “FBYD.” The transaction is expected to close in either the second half of 2022 or the first quarter of 2023. Additional information about the transaction is available here.
Source: Falcon’s Beyond
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.
