Deal gives leading game company and Unreal Engine makers access to leading GDPR-compliant kidtech platforms for delivering safe, monetizable digital offerings to young kids.
In a deal that provides them access to one of the world’s leading GDPR-compliant “kidtech” platforms for delivering safe digital offerings to young kids, leading game company and Unreal Engine maker Epic Games acquired pioneering tech company SuperAwesome, whose developer tools are trusted by more than 300 top brands, including LEGO, NBC Universal, and Hasbro, to power safe digital engagement for more than 500,000,000 kids every month, across thousands of apps, games and services.
SuperAwesome’s Kids Web Services (KWS) platform is a parental consent management toolkit that makes it easier for developers to build great experiences for users of all ages. Today the SuperAwesome products and services are GDPR compliant and have been certified through the KidSAFE and ESRB COPPA Safe Harbor programs. With AwesomeAds, developers can offer kid-safe monetization inside their products. Through this deal, Epic Games and SuperAwesome plan to expand the company’s offerings by building a wide range of kid-safe services to further their mission to make the internet a safer place for kids.
According to Tim Sweeney, founder, and CEO of Epic Games, “More kids interact online than ever before and now is the time to double down on their safety. SuperAwesome is the company developers want to work with to make better online content for kids. We share the belief that digital experiences are better when you go the extra mile to respect privacy and we’re thrilled to invest in this future alongside the talented SuperAwesome team.”
“The internet was never designed for kids, so we started SuperAwesome to make it as easy as possible to enable safe, privacy-driven digital experiences for children everywhere,” Dylan Collins, co-founder, and CEO of SuperAwesome, added. “Partnering with Epic Games gives us the opportunity to deliver that promise on a scale which simply wouldn’t have been possible on our own. We’re proud and excited to be working together to make the internet safer for kids.”
Source: Epic Games
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.