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eOne Suits Up with More U.S. Partners for TeamTO’s ‘PJ Masks’

Expansive new range of consumer products across multiple categories set to debut in the U.S. beginning Fall 2016.

NEW YORK -- Entertainment One is expanding its consumer products offerings for its newest hit series, PJ Masks, which airs on Disney Channel and Disney Junior the Channel in the U.S. Among the many new licensees developing products is Happy Threads as apparel partner. Happy Threads joins master toy licensee Just Play and master publishing partner Simon & Schuster Children’s Publishing in supporting the popular brand. The new PJ Masks products will make their U.S. retail debut beginning this fall.

PJ Masks has been a huge hit with kids and families throughout the country and we’re very excited to expand our merchandise program with such a wide range of offerings across multiple categories,” remarked Joan Grasso, VP licensing -- North America, eOne Family. “Our newest partners will create a host of imaginative products that will enable PJ Masks fans to fully immerse themselves in all the fun and adventure of the action-packed series.”

Happy Threads will develop a full range of fashions featuring the trio of pajama-sporting preschool superheroes -- Catboy, Gekko and Owlette. Other newly-named soft lines licensees for PJ Masks include:

  • Accessory Innovations (backpacks, lunch totes, wallets and assorted bags)
  • AME (sleepwear)
  • Disguise (Halloween costumes and holiday-themed accessories)

In addition, eOne also has secured new partners for toys, arts & crafts, party goods, and more, including:

  • Amscan (party goods, paper and plastic tableware and decorations)
  • Crayola (coloring and activity products)
  • Cra-Z-Art (arts & crafts activity sets and accessories)
  • Jakks Pacific (ride-ons, wagons, inflatable environments, outdoor seasonal and kid’s furniture)    
  • Phoenix International (electronic sound books)
  • Skyhigh International (back-to-school stationery sets, writing and activity sets)

PJ Masks became an instant hit with TV viewers nationwide upon its U.S. premiere in September 2015. Its first episode attracted 1.6 million unique viewers across its Disney Channel and Disney Junior the Channel premieres. The initial episode of the series delivered an average audience share of 29% among children ages 2-5, and secured a top five slot for preschool programming during its first week on air. Year to date, over 50% of all adults 18-49 watch PJ Masks with kids ages 2-8. On average each quarter, PJ Masks reaches more than 40 million total viewers across the U.S., including nearly 12 million kids ages 2-5 and more than 16 million adults ages 18-49. Year to date PJ Masks ranks among the Top 10 preschool series in total viewers (1.6 million) and among kids ages 2-5.

Produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, along with Disney Junior and France 5, PJ Masks is based on French author’s popular picture book series Les Pyjamasques.

By day, 6-year-olds Connor, Amaya and Greg go to school like kids everywhere. But when they put on their pajamas and activate their animal amulets, the crime-fighters magically transform into their dynamic superhero alter egos and become the PJ Masks: Catboy, super-fast and agile; Gekko, super strong and able to scale walls; and Owlette, with the power to fly and see great distances. In each episode, the three heroes embark on exciting adventures and work together to solve mysteries and learn valuable lessons along the way.

Source: Entertainment One