Search form

eOne Signs New North American Partners for ‘PJ Masks’

New partners in the U.S. and Canada for CG animated series produced by eOne and Frog Box in collaboration with French animation studio TeamTO to begin rolling out products April 2017.

NEW YORK -- Entertainment One has expanded its consumer products offerings for its hit animated series, PJ Masks, which airs on Disney Junior in the U.S. and Canada. The company has appointed a variety of new partners to produce PJ Masks products across a range of toy and seasonal categories. The latest introductions are set to start arriving at retail before the Easter holiday in April. In addition, Just Play continues its role as master toy licensee for the brand in both countries with new and expanding lines releasing in 2017.

PJ Masks continues to hit a responsive chord with viewers, who are eager for more product across a growing range of categories,” said Joan Grasso, VP Licensing – North America, eOne Family. “We’re thrilled with the reception we’ve received to our product offerings for PJ Masks. And, we know that our newest partners will provide fans throughout the U.S. and Canada with even more opportunities to team up with their favorite characters from the series and embark on their own heroic adventures.”

Joining the PJ Masks roster of licensees in the U.S. are:

  • Little Kids (bubble toys)
  • Playhut (play tents)
  • Swimways (water toys)
  • What Kids Want (novelty seasonal toys)

New PJ Masks licensees for the U.S. and Canadian markets include:

  • First Act (musical instruments)
  • Jazwares (consumer electronics)
  • LeapFrog (ELAs)
  • Tech 4 Kids (novelty lighting products)

PJ Masks became an instant hit with TV viewers nationwide upon its U.S. premiere in September 2015, winning over young audiences and their families from the very first episode, which attracted 1.6 million unique viewers across its Disney Channel and Disney Junior premieres. The initial episode of the series delivered an average audience share of 29% among children ages 2-5, and secured a top five slot for preschool programming during its first week on air. For 2016, PJ Masks was one of Disney Junior’s top series, and overall, reached 64 million total viewers across the U.S., including 15 million kids ages 2-8 and 26 million adults ages 18-49. The popular show secured an additional combined 77 million consumer engagements via the Disney Junior app (47 million) and across STB/VOD (30 million). The series also currently reaches 29 million viewers across 10 markets throughout EMEA on Disney Junior.

Produced by eOne and Frog Box, in collaboration with the award-winning French animation studio TeamTO, along with Disney Junior and France 5, PJ Masks is based on French author Romuald Racioppo’s popular picture book series Les Pyjamasques. By day, 6-year-olds Connor, Amaya and Greg go to school like kids everywhere. But when they put on their pajamas and activate their animal amulets, the crime-fighters magically transform into their dynamic superhero alter egos and become the PJ Masks: Catboy, super-fast and agile; Gekko, super strong and able to scale walls; and Owlette, with the power to fly and see great distances. In each episode, the three heroes embark on exciting adventures and work together to solve mysteries and learn valuable lessons along the way.

Source: Entertainment One