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eOne Signs New Licensing Deals for ‘Peppa Pig’

Winning Moves to launch ‘Peppa Pig’ Junior Monopoly and Guess Who; Character Options expands offering to include arts and crafts and construction

LONDON -- Entertainment One (eOne) continues to bolster its strong line up of best in class toy partners with new licensing deals for Peppa Pig in the UK. Winning Moves, which manufactures Peppa Pig Top Trumps, is set to launch Peppa Pig Junior Monopoly and Guess Who board games. These started making their way to the UK market in September 2015.

Another long standing Peppa licensee, toy partner Character Options, is introducing a line of Arts and Crafts products to its extensive portfolio of Peppa licensed toys. These include dough, doodlers, easels and felts. Character will also be launching Peppa construction toys in the UK from January 2016.

New to the Peppa Pig licensing program is Trends UK. The British toy firm will be heading up the brand’s ELA category and introducing a new line of preschool electronic learning toys to the UK from Autumn/Winter 2016.

Other new partners to the program include Bladez for remote control inflatables, Vivid for Crayola a Colour Wonder activity, Flair for Arts and Crafts including draw on Peppa plush and t-shirts, Meld for wooden toys and Access all Areas for a range of music instruments including a ukulele, junior guitar, tambourine, maracas and egg shakers.

Hannah Mungo, Head of UK Licensing at eOne Licensing commented, “The toy category underpins the success of the Peppa Pig licensing programme in the UK so it’s important that we continue to refresh the ranges at retail by adding new partners, categories and formats to ensure that consumers have fun new ways to interact with their favourite characters at  home.”

Source: Entertainment One

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.