Entertainment One’s popular preschool brand reaps strong ratings alongside strong licensing program.
LONDON --- Entertainment One (eOne) has announced the strong broadcast and retail success of Peppa Pig in Mexico, which demonstrates that the preschool property has quickly taken root in the territory. Launched on Mexico’s Channel 5 in November 2013, eOne’s award-winning TV show has become a firm favorite with preschool audiences. Peppa Pig consistently achieves strong audience figures and is now one of the top three rated shows in the country.
The Peppa Pig licensing program has also seen similarly positive results since its launch in 2014. Managed by Televisa Consumer Products, the consumer products programme now boasts 50 licensees across 16 categories and has seen tremendous retail sales including:
- Over half a million toys sold within the first four months of launch
- The Bandai toy range has seen consistent sell through at retail and has grown from 12 SKUs at launch in September 2014 to 36 SKUs available by Spring 2016
- Over 100,000 Peppa Pig books sold by Random House since launch
- Panini has sold over 900,000 sticker packs since the sticker album’s release in September 2014
- Over 150,000 Famosa plush sold to date
- Over 90,000 back packs sold by Photopack since launch
- The Peppa Pig live stage show produced by Fiery Light and Tycoon has been seen by more than 100,000 people across 30 cities in Mexico and on the back of this success a new stage show is planned to tour in 2016
- Peppa is outselling all other licensed brands in the Avon catalogue following a strong launch for its first toiletries line
In addition to the success at retail, the brand is also gaining wider recognition within the licensing industry in Mexico. In October 2015 Peppa Pig won the coveted Best Preschool Brand of 2015 Award in the prestigious PROMARCA Awards. These are hosted by leading organization PROMARCA to honor achievement in licensing.
“A groundswell of popularity for Peppa Pig has clearly been building since episodes debuted in Mexico just over a year ago,” says Ami Dieckman Head of International Licensing at Entertainment One. “We are very excited that the brand has taken off so quickly and our priority now will be to build on this initial success with strategic partnerships to ensure future growth.”
Source: Entertainment One