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eOne Plans Major Launch of ‘Peppa Pig’ in China

CCTV acquires broadcast rights for ‘Peppa Pig’ in China; master toy range to launch in Chinese market beginning in July.

LONDON -- Entertainment One Licensing (eOne) has announced that national broadcaster China Central Television (CCTV) has acquired the broadcast rights for the smash hit preschool series Peppa Pig.  

Peppa Pig will debut on CCTV’s children’s channel CCTV 14 Kids on June 23rd 2015 and Peppa Pig content will also launch on other leading video on demand platforms. eOne is working closely with CCTV to create dedicated digital content for the Chinese market. This will include an official Peppa Pig website and a range of online promotions that will be hosted on CCTV’s online platforms in support of show’s launch in China.

In a further development for the territory, PPW has been appointed as the licensing agent for the brand in China. With the first partners already signed, PPW are responsible for developing a comprehensive consumer products program for the brand across all key categories. King Bee is on board as the master toy licensee and Penguin China will build the publishing category extensively through bilingual and local languages with variety of formats. Products will launch at all key retail channels from July 2015.

 “We’re delighted to be welcoming CCTV and PPW to the eOne family.  CCTV is the home of the most current television content in the region and its reach is quite phenomenal,” comments Olivier Dumont, Managing Director eOne Family and eOne Licensing. “Couple this with PPW’s forensic knowledge of licensing in the region and its proven ability to develop comprehensive cross category licensing programs and we have an extremely strong foundation for building Peppa Pig in this hugely exciting market.”

Source: Entertainment One Ltd.

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.